As a business, how can you grow your presence on
Posted: Sun Jan 05, 2025 9:20 am
With nine years of existence under its belt, Instagram is the social network that has experienced the most rapid growth with nearly 400 million users and an average of 80 million photos posted each day . Its principle is very simple: share photos and short videos with the community that follows you. At Instagram, aesthetics are the priority, so many filters or editing options allow you to enhance your content and highlight your products or services . This social network, widely used by individuals, also has many advantages for professionals. Thanks to Instagram, companies can gain visibility, notoriety and thus ultimately increase their turnover .
In this article, we will explain how to develop your presence on this essential social network that is Instagram:
1. Create and optimize your profile
First of all, you need to create your Instagram profile and contrary to what one might think, this step is not to be neglected. This will be the very image of your company, your values, the message that you wish to convey . This is why it is important that your account makes Internet users want to follow you. First, you must choose an identifiable and easy-to-find username brazil phone number list Then, you must indicate the full name of your company in the "section name" field and write the "bio" section. Your biography must be neat and provide captivating and useful information about your company/brand. It will allow Internet users to know a little more about you and want to follow you. Don't forget to insert the link to your website if you have one.
Secondly, we recommend that you set your account to public and professional mode . Indeed, having a professional account will allow you to benefit from many advantages. This free option will allow you to schedule publications and be more easily contacted by customers with a contact button directly integrated into your profile. By switching to a professional account, you will have access to Instagram's integrated analysis tool, "Instagram Insights", which provides detailed and valuable information on the people who are subscribed to your account.
2. Publish quality content, on a recurring and regular basis
In order to develop your presence on Instagram, you will need to offer Internet users quality content. The aesthetics of your photos/videos should not be neglected and the description also plays its role (a publication without descriptive text will have less impact). In addition to being qualitative, your visuals must be unique. To do this, be creative and original by varying the formats : videos, photo collages, gifs, etc. Many tools and applications are at your disposal to help you achieve them.
Regularity is an important point, if you do not publish regularly, you will lose your community, which will be less engaged. Establish a publication rhythm for your content , for example: once every two days or once a week.
3. Use hashtags
The hashtag is a way of indexing content, in fact, Internet users have the possibility of accessing all the posts with the same hashtag by clicking on it.
Before using them, you will need to define strong keywords . These hashtags must define you and follow you continuously on all your Instagram posts. If you have any doubts about the relevance of one of them, you can use the Agorapulse tool by connecting it to your Instagram account. It will allow you to determine the most effective hashtags based on the number of interactions they generate.
You should know that there are two types of hashtags: general hashtags and niche hashtags which are less popular and more specific but not negligible. Indeed, if for example, you own a shoe store in Rodez, you can use hashtags like #shoes or #rodez, but you can also use more specific hashtags with the name of your store or #shoesrodez #boutiquerodez etc.
4. Use influencers/ambassadors to gain visibility
A practice used in web marketing to increase the number of subscribers on social networks is to use influencers/ambassadors. Indeed, as part of partnerships, these influential people on social networks can give visibility to your products or your company. By using influencers, you will expand your community and increase your sales.
5. Interact with other users
Before you can interact with other users, you need to feed your Instagram account. Once you've done this, you'll be able to start interacting with other members. Instagram is a community, so you can search for people who post interesting content and interact with them . This is the most natural way to draw attention to your Instagram account and gain followers. So don't hesitate to like and comment on other posts.
In terms of interactions, we also recommend using stories. Stories are photos and/or videos that you can publish ephemerally. You can use them to communicate about the news of the day in your store, for example by publishing a photo of new product models or simply by taking a photo of the daily life of your business.
In this article, we will explain how to develop your presence on this essential social network that is Instagram:
1. Create and optimize your profile
First of all, you need to create your Instagram profile and contrary to what one might think, this step is not to be neglected. This will be the very image of your company, your values, the message that you wish to convey . This is why it is important that your account makes Internet users want to follow you. First, you must choose an identifiable and easy-to-find username brazil phone number list Then, you must indicate the full name of your company in the "section name" field and write the "bio" section. Your biography must be neat and provide captivating and useful information about your company/brand. It will allow Internet users to know a little more about you and want to follow you. Don't forget to insert the link to your website if you have one.
Secondly, we recommend that you set your account to public and professional mode . Indeed, having a professional account will allow you to benefit from many advantages. This free option will allow you to schedule publications and be more easily contacted by customers with a contact button directly integrated into your profile. By switching to a professional account, you will have access to Instagram's integrated analysis tool, "Instagram Insights", which provides detailed and valuable information on the people who are subscribed to your account.
2. Publish quality content, on a recurring and regular basis
In order to develop your presence on Instagram, you will need to offer Internet users quality content. The aesthetics of your photos/videos should not be neglected and the description also plays its role (a publication without descriptive text will have less impact). In addition to being qualitative, your visuals must be unique. To do this, be creative and original by varying the formats : videos, photo collages, gifs, etc. Many tools and applications are at your disposal to help you achieve them.
Regularity is an important point, if you do not publish regularly, you will lose your community, which will be less engaged. Establish a publication rhythm for your content , for example: once every two days or once a week.
3. Use hashtags
The hashtag is a way of indexing content, in fact, Internet users have the possibility of accessing all the posts with the same hashtag by clicking on it.
Before using them, you will need to define strong keywords . These hashtags must define you and follow you continuously on all your Instagram posts. If you have any doubts about the relevance of one of them, you can use the Agorapulse tool by connecting it to your Instagram account. It will allow you to determine the most effective hashtags based on the number of interactions they generate.
You should know that there are two types of hashtags: general hashtags and niche hashtags which are less popular and more specific but not negligible. Indeed, if for example, you own a shoe store in Rodez, you can use hashtags like #shoes or #rodez, but you can also use more specific hashtags with the name of your store or #shoesrodez #boutiquerodez etc.
4. Use influencers/ambassadors to gain visibility
A practice used in web marketing to increase the number of subscribers on social networks is to use influencers/ambassadors. Indeed, as part of partnerships, these influential people on social networks can give visibility to your products or your company. By using influencers, you will expand your community and increase your sales.
5. Interact with other users
Before you can interact with other users, you need to feed your Instagram account. Once you've done this, you'll be able to start interacting with other members. Instagram is a community, so you can search for people who post interesting content and interact with them . This is the most natural way to draw attention to your Instagram account and gain followers. So don't hesitate to like and comment on other posts.
In terms of interactions, we also recommend using stories. Stories are photos and/or videos that you can publish ephemerally. You can use them to communicate about the news of the day in your store, for example by publishing a photo of new product models or simply by taking a photo of the daily life of your business.