The evolution of Marketing and its importance in business
Posted: Sun Jan 05, 2025 9:41 am
There is a lot of talk about Marketing these days. More and more experts are emerging on the subject and others are interested in studying this area, given that it is a key part of the growth of any business.
But has it always been this way? How has Marketing evolved over the years? Why is it really important?
To celebrate Marketing Day, celebrated on May 8th, let's remember a little of its history and discuss its relevance to the market today.
The emergence of Marketing
Marketing is the art of exploring, creating and delivering value to satisfy market needs, whether through products or services that interest consumers.
It began to be studied at the beginning of the 20th century and its precursors appeared in the mid-1940s, when the first studies were developed by Walter Dill Scott and William J. Reilly . While Scott analyzed the application of psychology in advertising, Reilly dealt with the laws of gravitation in retail.
Several historical moments helped the evolution of lebanon phone number list Marketing, such as the Industrial Revolution, population growth, technological development, the job market and workforce. However, the milestone of its progress occurred at the end of the 19th century and beginning of the 20th century, mainly due to the expansion of businesses, markets, industries and corporations.
The Phases of Marketing Evolution
According to Philip Kotler , the evolution of Marketing is divided into stages. They are:
Marketing 1.0
This is the name given to the first phase of Marketing, during the Industrial Revolutions, considered the era of Products.
At that time, the focus was on production volume, without taking into account variety and desires. The priority was to standardize everything, so that the cost of the product would be low and it would reach everyone.
Marketing 2.0
The second phase is known as the information age, and was influenced by the economic developments of the 20th century. The work focused on consumer behavior.
At this stage, they began to analyze the desires and needs of customers who had more access to information and questioned what they really wanted to buy.
Marketing 3.0
Known as the “era of value”, the third phase focuses not only on consumer needs, but also on solving social concerns.
At this time, there was also the inclusion of technology, participation and globalization, where companies began to offer products to meet the desires and objectives of society.
Marketing 4.0
During this period, there is access to automation, technologies, digital marketing, the internet, social networks, content marketing and other topics related to the transformations that have been taking place.
Therefore, companies' strategies began to be developed in accordance with these developments, to ensure that goals are achieved and the organization grows.
Marketing 5.0
After the COVID-19 pandemic, the fifth phase of Marketing emerged.
Here, technology began to unite with human well-being and began to work in favor of quality of life.
How important is Marketing for the success of a business?
Many say that Marketing emerged to understand consumer needs, but its work goes far beyond that.
Well-developed marketing strategies are capable of improving customer relationships and building customer loyalty, helping to build a brand with a good reputation, helping the company to understand consumer behavior and characteristics and boosting sales.
Furthermore, it cooperates with decision-making, makes your service different from the competition and creates solutions based on data collected from your demand.
Marketing is still responsible for helping the customer throughout the purchasing journey, from the first contact with the product until its purchase.
Therefore, investing in good professionals for your company's Marketing sector makes all the difference in how the company will be seen by society, how it will reach its target audience and the goals that the corporation wants to achieve in the long term.
If your business does not yet have this area well structured, it is time to start thinking about the subject and putting it into practice.
But has it always been this way? How has Marketing evolved over the years? Why is it really important?
To celebrate Marketing Day, celebrated on May 8th, let's remember a little of its history and discuss its relevance to the market today.
The emergence of Marketing
Marketing is the art of exploring, creating and delivering value to satisfy market needs, whether through products or services that interest consumers.
It began to be studied at the beginning of the 20th century and its precursors appeared in the mid-1940s, when the first studies were developed by Walter Dill Scott and William J. Reilly . While Scott analyzed the application of psychology in advertising, Reilly dealt with the laws of gravitation in retail.
Several historical moments helped the evolution of lebanon phone number list Marketing, such as the Industrial Revolution, population growth, technological development, the job market and workforce. However, the milestone of its progress occurred at the end of the 19th century and beginning of the 20th century, mainly due to the expansion of businesses, markets, industries and corporations.
The Phases of Marketing Evolution
According to Philip Kotler , the evolution of Marketing is divided into stages. They are:
Marketing 1.0
This is the name given to the first phase of Marketing, during the Industrial Revolutions, considered the era of Products.
At that time, the focus was on production volume, without taking into account variety and desires. The priority was to standardize everything, so that the cost of the product would be low and it would reach everyone.
Marketing 2.0
The second phase is known as the information age, and was influenced by the economic developments of the 20th century. The work focused on consumer behavior.
At this stage, they began to analyze the desires and needs of customers who had more access to information and questioned what they really wanted to buy.
Marketing 3.0
Known as the “era of value”, the third phase focuses not only on consumer needs, but also on solving social concerns.
At this time, there was also the inclusion of technology, participation and globalization, where companies began to offer products to meet the desires and objectives of society.
Marketing 4.0
During this period, there is access to automation, technologies, digital marketing, the internet, social networks, content marketing and other topics related to the transformations that have been taking place.
Therefore, companies' strategies began to be developed in accordance with these developments, to ensure that goals are achieved and the organization grows.
Marketing 5.0
After the COVID-19 pandemic, the fifth phase of Marketing emerged.
Here, technology began to unite with human well-being and began to work in favor of quality of life.
How important is Marketing for the success of a business?
Many say that Marketing emerged to understand consumer needs, but its work goes far beyond that.
Well-developed marketing strategies are capable of improving customer relationships and building customer loyalty, helping to build a brand with a good reputation, helping the company to understand consumer behavior and characteristics and boosting sales.
Furthermore, it cooperates with decision-making, makes your service different from the competition and creates solutions based on data collected from your demand.
Marketing is still responsible for helping the customer throughout the purchasing journey, from the first contact with the product until its purchase.
Therefore, investing in good professionals for your company's Marketing sector makes all the difference in how the company will be seen by society, how it will reach its target audience and the goals that the corporation wants to achieve in the long term.
If your business does not yet have this area well structured, it is time to start thinking about the subject and putting it into practice.