AB Data

You can also target local keywords (e.g., “service in [your city]”) by creating location-specific landing pages. That’s a simple but effective way to target different areas within your service range. If done well, local SEO ultimately increases your visibility in local search results, giving you more local leads. Optimize Landing Pages for Conversions Creating landing pages is a go-to SEO strategy for most businesses. They’re nothing new, and most people understand that they should be building them. But SEO is just one side of this equation—your landing pages also need to be optimized for conversions.

How do you go about optimizing your landing pages? Here’s a battle-tested checklist: Create a compelling headline: This is the first thing visitors see… so make it count. What can you say to instantly communicate italy phone number list your value proposition? Embed effective lead forms: Lead forms are probably the easiest way to boost conversions on a landing page. you can create multistep lead forms without coding and embed them on any page or website. We offer tons of conversion-boosting tools like conditional logic, progress indicators, and custom branding to help you generate more leads.

Focus on visual hierarchy: Lots of beginner landing page builders get this wrong. Read up on the F-pattern and Z-pattern, and make sure your landing page design follows these patterns to guide visitors’ eyes toward essential elements. Include social proof: Strategically incorporate testimonials, case studies, client logos, or trust badges throughout the page. Use specific, results-oriented testimonials when possible to boost credibility. Prioritize responsive design: Most people search on mobile. If your landing page (and all its elements) aren’t optimized for mobile, you’re losing potential leads. That’s why we’ve made sure Growform forms look great on any device.