Focus on leads with higher
Posted: Sun Jan 05, 2025 9:59 am
Generally, we group them into three categories: Unqualified Leads: Not a good fit. Marketing Qualified Leads (MQLs): Good fit but not ready to talk to sales. Sales Qualified Leads (SQLs): Good fit and ready to talk to sales. Lead qualification helps you determine the type of lead you’re dealing with. From there, you can decide the best course of action—remove them from your pipeline, send them to sales, or let marketing nurture them more. This makes your sales and marketing processes much more efficient. In this Growform guide, we introduce you to inbound lead qualification and provide some best practices for successfully implementing it.
But first… Why Listen to Us? We designed Growform to help you build intuitive, high-converting multi-step forms that capture all the qualifying information you need from leads with minimal friction. Clients like Heyzine Flipbooks, BeMarketable, and Linear use Growform, and guess what? They’re recording conversion rate increases of as much as %. What new zealand phone number list Is Inbound Lead Qualification? Inbound lead qualification is the process of evaluating your inbound leads to determine their likelihood of converting into paying customers. How does it work? It’s simple: Choose some qualification criteria depending on your lead qualification framework (we’ll get to this in a minute).
Set max scores for each criterion based on how well it predicts a lead’s likelihood to convert into a customer. Score each criterion for a lead and sum the scores to get an overall lead qualification score and add or subtract from it when new info becomes available. From there, there are a few things you can do. The most obvious is to prioritize your leads based on their qualification score. scores before moving on to leads with lower scores. Additionally, you can compare the scores of leads in your pipeline to an average score for your ICP to see how likely they are to become a customer.
But first… Why Listen to Us? We designed Growform to help you build intuitive, high-converting multi-step forms that capture all the qualifying information you need from leads with minimal friction. Clients like Heyzine Flipbooks, BeMarketable, and Linear use Growform, and guess what? They’re recording conversion rate increases of as much as %. What new zealand phone number list Is Inbound Lead Qualification? Inbound lead qualification is the process of evaluating your inbound leads to determine their likelihood of converting into paying customers. How does it work? It’s simple: Choose some qualification criteria depending on your lead qualification framework (we’ll get to this in a minute).
Set max scores for each criterion based on how well it predicts a lead’s likelihood to convert into a customer. Score each criterion for a lead and sum the scores to get an overall lead qualification score and add or subtract from it when new info becomes available. From there, there are a few things you can do. The most obvious is to prioritize your leads based on their qualification score. scores before moving on to leads with lower scores. Additionally, you can compare the scores of leads in your pipeline to an average score for your ICP to see how likely they are to become a customer.