Analyze internal data on consumer behavior and funnel activity
Posted: Sat Dec 21, 2024 3:41 am
Start by carefully analyzing internal data to discover if there are clear trends of a market ready to welcome you with enthusiasm:
Are you seeing a surge in leads from a particular market , even though you haven't invested much in it?
Do you see a shorter sales cycle or db center.uk higher win rate in some countries?
Is the average purchase price higher in a given market?
Your colleagues in business development and sales should help you gain these insights, and you may also want to check the geographic data in your favorite analytics platform.
Most platforms track traffic distribution by location , showing where it comes from, what happens to that traffic once it arrives, and how well it converts.
A lot of traffic from one country, coupled with encouraging engagement metrics and lots of conversions, can indicate a very attainable target for expansion into a new market.
Conversely, low conversion rates for traffic from other countries may mean you need to localize your product, site, or both if you want to expand into those markets.
3.
Imagine you’re in the payments technology space and you’re competing with companies like Square. Based on SEMrush Traffic Analytics Geo Distribution stats , you can quickly figure out where your main competitor (in this case, Square) has a significant presence .
Are you seeing a surge in leads from a particular market , even though you haven't invested much in it?
Do you see a shorter sales cycle or db center.uk higher win rate in some countries?
Is the average purchase price higher in a given market?
Your colleagues in business development and sales should help you gain these insights, and you may also want to check the geographic data in your favorite analytics platform.
Most platforms track traffic distribution by location , showing where it comes from, what happens to that traffic once it arrives, and how well it converts.
A lot of traffic from one country, coupled with encouraging engagement metrics and lots of conversions, can indicate a very attainable target for expansion into a new market.
Conversely, low conversion rates for traffic from other countries may mean you need to localize your product, site, or both if you want to expand into those markets.
3.
Imagine you’re in the payments technology space and you’re competing with companies like Square. Based on SEMrush Traffic Analytics Geo Distribution stats , you can quickly figure out where your main competitor (in this case, Square) has a significant presence .