Google Ads location targeting
Posted: Sat Dec 21, 2024 3:20 am
Running a website for a company can be a big challenge sometimes. Let alone when there are more. For example, if you work for a company that has different branches with their own websites, you can really get to work on online marketing. But before all this work consumes you, you have to think carefully about how you approach it. In this article I will give you tips that will help you work more efficiently and effectively on websites. This will also ensure that you can use your online marketing efforts as optimally as possible.
Google Ads
To make sure people find you, you actively start working with Google Ads for each location . You create campaigns for each location and advertise on relevant keywords. It may happen that you are now not only competing with your competitor, but also with yourself. As a result, you will pay more per click. And that is of course not something you are happy about. You can now do a number of things to set up this system as logically as possible.
Location targeting
By giving each campaign (branch) its own area in which it advertises, you limit mutual competition. You can therefore set that someone who searches in Tilburg, will see the advertisement of the branch where Tilburg is in the coverage area. But what if no branch set that place as location?
If you set locations for showing ads per campaign (location), you should take into account that you probably won't 'cover' the whole of the Netherlands. That can of course be a choice, but australia telegram data 3 million it is an important point to think about.
Do you want to target the whole of the Netherlands ? Then you have to run a campaign for locations that do not 'cover' establishments. In addition, I recommend using the option in Google Ads to also show ads if someone is interested in a location that you targeted.
Suppose someone lives in Leeuwarden and uses a specific search query that includes 'Eindhoven'. There is a good chance that you did not set Leeuwarden as the location for a branch near Eindhoven. The above function allows Google to show the advertisement for the Eindhoven area in this case. The user indicates that this is what he is really looking for.
Extensions
If you are going to work with location-based campaigns, I also recommend that you set up any extensions properly. The advantage of this is that you can show specific information per location. Think of call extensions, for example. Showing the location's phone number is much more useful than showing the head office's phone number that you might have set at account level.
Google Ads
To make sure people find you, you actively start working with Google Ads for each location . You create campaigns for each location and advertise on relevant keywords. It may happen that you are now not only competing with your competitor, but also with yourself. As a result, you will pay more per click. And that is of course not something you are happy about. You can now do a number of things to set up this system as logically as possible.
Location targeting
By giving each campaign (branch) its own area in which it advertises, you limit mutual competition. You can therefore set that someone who searches in Tilburg, will see the advertisement of the branch where Tilburg is in the coverage area. But what if no branch set that place as location?
If you set locations for showing ads per campaign (location), you should take into account that you probably won't 'cover' the whole of the Netherlands. That can of course be a choice, but australia telegram data 3 million it is an important point to think about.
Do you want to target the whole of the Netherlands ? Then you have to run a campaign for locations that do not 'cover' establishments. In addition, I recommend using the option in Google Ads to also show ads if someone is interested in a location that you targeted.
Suppose someone lives in Leeuwarden and uses a specific search query that includes 'Eindhoven'. There is a good chance that you did not set Leeuwarden as the location for a branch near Eindhoven. The above function allows Google to show the advertisement for the Eindhoven area in this case. The user indicates that this is what he is really looking for.
Extensions
If you are going to work with location-based campaigns, I also recommend that you set up any extensions properly. The advantage of this is that you can show specific information per location. Think of call extensions, for example. Showing the location's phone number is much more useful than showing the head office's phone number that you might have set at account level.