AB Data

Optimize for Performance and Accessibility When aiming to generate leads via your landing pages, you must do everything you can to ensure that web visitors enjoy interacting with your site. Yes, design plays a tremendous role in convincing people to read through the content of a webpage — Adobe found that almost % of consumers prefer beautiful webpages over their utilitarian counterparts. But you also need to look at conversion and engagement statistics. has a far bigger impact on how your target audience feels about your landing pages (and how likely they are to convert): Optimize for Smaller Screens As of May , % of all website traffic comes from mobile devices.


So, if you want your landing pages to appeal hong kong email list to your target audience and generate leads, you must optimize for smaller screens. Improve Loading Speed Research shows that page load speed directly influences conversion rates. According to Google, a -second increase in site load times boosts the chances of a visit turning into a bounce by %. Moreover, Google has confirmed that site speed represents a core ranking factor (which can increase or decrease the chances of your landing pages appearing at the top of SERPs). Remove Accessibility Issues According to research, % of websites have accessibility issues, preventing a sizable chunk of users from seamlessly interacting with these pages.


And the worst part? Most of these issues are easy to fix — low contrast text, missing ALT text, empty links, and missing buttons are all UX obstacles you can easily prevent with just a little bit of work. You can use an accessibility testing tool to get an exact read on the accessibility issues existing in your landing page. Improve Readability Last but not least, note that copy readability scores can have just as much impact on your lead-generation efforts. So, aim to use text that's easy to understand, concise, and engaging. You don't want to alienate prospects with too much industry jargon.