There are also constant controversies about Coco

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The reason for using dramatic methods is to maximize the signal and attract the attention of consumers. However, this kind of dramatic expression of product functions, benefits, and craftsmanship should pay attention to a key issue: it must ultimately fall on the characteristic that the product is going to occupy. For example: just sunbathe here, the core of sunbathing for 180 days is to occupy freshness, rather than just staying at 180 degrees ; charge for 5 minutes , talk for 1 hour , the reason behind the transmission is fast charging; 27 layers of purification, the reason behind it is the purity of pure water.


Coconut Tree Live Room 1. Coconut Tree Live’s Exploration Road Even for Coco Tree, which has always been good at creating topics, it took some time to find the live streaming method it has today. As early as the National Day in 2022 , the Coconut Tree Group started live broadcasting on Douyin, with beautiful women in tights and shorts dancing and selling goods as the phone database main content. Without any preheating, the live broadcast at that time attracted 300,000 fans in 9 days. This attracted the attention of regulators. Coco Tree 's live broadcast room was shut down several times afterwards, and the live broadcast on October 8 , 2022 was " cut off in seconds " , and was questioned by the official media for " skirting the edge of pornography " . Tree's live broadcast on the Internet. Some people think " what 's wrong with showing off your body and dancing generously ".


But most comments believe that this kind of live broadcast is suspected of " skirting the edge " . Amid the controversy, Coconut Tree needs to find a new marketing path. To this end, Coconut Tree gave the answer: male anchor. In March this year , the Coconut Tree Group started to test the waters with male model anchors. The muscular man doing aerobics in the live broadcast room attracted the attention of users, and also brought about new ridicules - " I thought Coconut Tree was objectifying women, but I didn't expect that Coconut Tree's objectification was regardless of gender. " In response to netizens' feedback , Coconut Tree took steps to " degrease " the live broadcast room .