Trend hunters: how to hunt trends and use them to your advantage
Posted: Mon Jan 06, 2025 5:17 am
The term trend hunter probably sounds familiar to you, like coolhunter or nethunter, and so you might think that it's not for you because it's something related to the world of fashion. Wrong. Of course it's interesting! Because, in the end, a trend is a movement that, if detected in time and before anyone else, can be translated into an opportunity to be taken advantage of before anyone else through a specific project .
After all, if all this trend terminology is associated with the world of fashion, it is precisely because in this world trends are something that must be processed as quickly as possible before they burn out. But that is something that can be applied to any other world… And, above all, that you can apply to your advantage. Below we explain how.
Trends Observatory
The first thing to do when focusing your projects on profitable trends in the near future is, fundamentally, to structure a trends observatory. And the concept may sound maximalist to you, something that will require a lot of company resources to be carried out… But no. Far from it.
A trend observatory can be a single person. The most important thing is to be clear about how to detect a specific trend so that it can be capitalized on in the form of a project. canada number data To do this, the first thing to do is to establish a kind of information filter that draws on different sources, whether human (based on what people express on social networks and even through surveys in the street), consumer (through market studies) or environmental (taking into account that a trend will not develop in the same way in London as in Madrid, for example).
Once the filters necessary to detect trends that are of particular interest to our company have been established, it is time to create a whole set of tools (such as software) that help to process and refine them properly. To do this, however, it is necessary to take into account a whole set of factors that are decisive…
Don't let it pass you by
There are certain errors of judgment when approaching trends... And they are errors that you should not make. For example, there is a tendency to think that you have to chase the dragon of trends as if there were no tomorrow, without considering that, sometimes, it is interesting to think that every trend creates anti-trends, and that it may be that what interests you is rather to take advantage of the latter.
The same goes for the debate between local and global. Why choose between one or the other when the most eloquent term in this regard is probably glocal? That is, trying to succeed in a global market without losing the roots of the local. In a society that is increasingly distrustful of the global, why not go for glocal?
And, above all, as a final factor to bear in mind, think about this: trends are something that you have to know how to abandon in time. There is nothing worse than continuing to try to ride a trend that has been dead for a long time… So you have to be very careful and not rest on your laurels.
How to use trends to your advantage?
Once trends have been detected, it is time to put your company's machinery to work... And how do you do it? First of all, by opening up fluid, usable and clear communication channels so that your trend observatory can present its findings to the departments that can (and should) translate them into specific projects: marketing and sales.
After all, if all this trend terminology is associated with the world of fashion, it is precisely because in this world trends are something that must be processed as quickly as possible before they burn out. But that is something that can be applied to any other world… And, above all, that you can apply to your advantage. Below we explain how.
Trends Observatory
The first thing to do when focusing your projects on profitable trends in the near future is, fundamentally, to structure a trends observatory. And the concept may sound maximalist to you, something that will require a lot of company resources to be carried out… But no. Far from it.
A trend observatory can be a single person. The most important thing is to be clear about how to detect a specific trend so that it can be capitalized on in the form of a project. canada number data To do this, the first thing to do is to establish a kind of information filter that draws on different sources, whether human (based on what people express on social networks and even through surveys in the street), consumer (through market studies) or environmental (taking into account that a trend will not develop in the same way in London as in Madrid, for example).
Once the filters necessary to detect trends that are of particular interest to our company have been established, it is time to create a whole set of tools (such as software) that help to process and refine them properly. To do this, however, it is necessary to take into account a whole set of factors that are decisive…
Don't let it pass you by
There are certain errors of judgment when approaching trends... And they are errors that you should not make. For example, there is a tendency to think that you have to chase the dragon of trends as if there were no tomorrow, without considering that, sometimes, it is interesting to think that every trend creates anti-trends, and that it may be that what interests you is rather to take advantage of the latter.
The same goes for the debate between local and global. Why choose between one or the other when the most eloquent term in this regard is probably glocal? That is, trying to succeed in a global market without losing the roots of the local. In a society that is increasingly distrustful of the global, why not go for glocal?
And, above all, as a final factor to bear in mind, think about this: trends are something that you have to know how to abandon in time. There is nothing worse than continuing to try to ride a trend that has been dead for a long time… So you have to be very careful and not rest on your laurels.
How to use trends to your advantage?
Once trends have been detected, it is time to put your company's machinery to work... And how do you do it? First of all, by opening up fluid, usable and clear communication channels so that your trend observatory can present its findings to the departments that can (and should) translate them into specific projects: marketing and sales.