What are the formats of snackable content?
Posted: Mon Jan 06, 2025 6:03 am
They are adaptable to multiple platforms. Snackable content is versatile and therefore extremely effective in a multi-channel perspective. They can be adapted to different platforms and different formats (as we will see: images, videos, social media posts, in-app stories, infographics). Thanks to their adaptability, they are able to reach and differentiate multiple audience segments.
Depending on the communication objective, the stage of the journey in which to insert them and the channels available, there are different types of snackable content to use to reach the target audience. The main ones are in-app stories; GIFs; memes and infographics.
In-app stories. Short, engaging interactive messages used to illustrate hungary whatsapp resource an app’s features and are personalized for each user. For example: a quick succession of screens with short, concise messages detailing the steps is perfect for onboarding new users, while personalized stories that show the user’s progress can help increase engagement with existing customers. In-app stories can also consist of interactive videos that allow purchases via direct click on the call-to-action.
GIF. A GIF is highly consumable. Because of its instantaneous and completely visual nature, it can go viral much more easily than other types of content. GIFs can include business-related information, instructions, or previews of products or services. They are also useful for teaching users how to use an app or where to find a particular offer
.
Memes. Much-loved content because it is capable of expressing a brilliant sense of humor, memes always represent a risk because they can be used with communicative intentions other than those intended by the brand and must therefore be handled with care.
Infographics. They are widely used by marketing when there is a need to show multiple levels of information and large amounts of data: they can in fact increase the credibility of a company by providing solid statistical evidence. At the same time, the most successful infographics are interesting to look at, enjoyable, fun and even offer the possibility of building a real story through the data.
There is one last short form content missing from this list, by far the most effective: it is the video, which due to its importance deserves a dedicated paragraph.
Depending on the communication objective, the stage of the journey in which to insert them and the channels available, there are different types of snackable content to use to reach the target audience. The main ones are in-app stories; GIFs; memes and infographics.
In-app stories. Short, engaging interactive messages used to illustrate hungary whatsapp resource an app’s features and are personalized for each user. For example: a quick succession of screens with short, concise messages detailing the steps is perfect for onboarding new users, while personalized stories that show the user’s progress can help increase engagement with existing customers. In-app stories can also consist of interactive videos that allow purchases via direct click on the call-to-action.
GIF. A GIF is highly consumable. Because of its instantaneous and completely visual nature, it can go viral much more easily than other types of content. GIFs can include business-related information, instructions, or previews of products or services. They are also useful for teaching users how to use an app or where to find a particular offer
.
Memes. Much-loved content because it is capable of expressing a brilliant sense of humor, memes always represent a risk because they can be used with communicative intentions other than those intended by the brand and must therefore be handled with care.
Infographics. They are widely used by marketing when there is a need to show multiple levels of information and large amounts of data: they can in fact increase the credibility of a company by providing solid statistical evidence. At the same time, the most successful infographics are interesting to look at, enjoyable, fun and even offer the possibility of building a real story through the data.
There is one last short form content missing from this list, by far the most effective: it is the video, which due to its importance deserves a dedicated paragraph.