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SEO and then of Local Marketing in general

Posted: Mon Jan 06, 2025 6:21 am
by mayaboti
Once the analysis has been done, we need to proceed with the project to improve everything, starting from what already exists. SEO is like this, tiring and holistic but very fun, because it pushes you to look inside yourself.On 14 and 15 December 2018, Search Marketing Connect will be held in Rimini , one of the most important Italian conferences dedicated to search engines: SEO, obviously, but also pay per click and web analytics will be among the subjects at the center of the event.


On this occasion, thanks to a proposal from the organizers, I interviewed bolivia number data Luca Bove, one of the leading Italian SEO experts on SEO for local businesses. Hi Luca, first of all I ask you to introduce yourself and your company. Hi Tatiana, thank you for your hospitality. I come from an SEO path that starts in 2000, and since 2007 I began to delve into the discussion first of Local .


In practice, using digital tools to bring more people into the store, the so-called Drive-To-Store. In 2017 we then created a company dedicated to these activities: Local Strategy and initially we focused on creating a platform aimed mainly at chains with more than 20 points of sale with the aim of simplifying data management, trying to control the brand at a local level and reduce errors. This is because there are many platforms to manage.