By Carolina Muñiz
Content Creator at Marketing4eCommerce
DFrom 3 to 5 June, Barcelona’s Fira Gran Vía will become the epicentre of retail and technology with a new edition of Shop Talk Europe. This annual event brings together more than 3,500 industry leaders, consolidating itself as a key platform for the most influential brands in the international retail industry.
This is what the event will be like
Shop Talk Europe 2024 will feature over 175 keynote speakers , who will share case studies, panel discussions and debates. These experts will explore how new technologies, trends and business models are defining the shopping experience of the future. Notable names include:
Giorgio Busnelli, VP of Consumer Goods Europe at Amazon
Marcella Wartenbergh, CEO of AWWG
Suzy McClintock, VP of Grocery, Hop, Editions & azerbaijan number data Retail at Deliveroo PLC
Mark Steel, Director of Retail & Consumer Industries EMEA at Google Cloud
Simone Dominici, CEO of KIKO Milano
Yann Fontaine, CEO of Miravia
Sergio Azzolari, CEO of Roberto Cavalli
The event will address topics on the immediate future of the retail sector. One of the main focuses will be Artificial Intelligence, focusing on two key questions: “Which AI-based applications will have the greatest transformational power?” and “How will these technologies impact organizations in the near term?”
Another central theme will be Unified Commerce , at a time when brands are looking to go beyond omnichannel , focusing on strategies that put the customer at the center and generate truly memorable experiences. In addition, new aspects will be explored, such as the rise of retail media networks, B2B partnerships and retail technology commercialization.