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The Rise of Sustainability Marketing

Posted: Mon Jan 06, 2025 6:57 am
by yamim222
Summary: Key strategies on Zhihu Set up an official institutional account to publish high-quality answers and content Participate in discussions and use your expertise to add value Example: Starbucks on Zhihu Starbucks has no official brand image on Zhihu. Bilibili This video sharing platform is very similar to YouTube and contains elements of Twitch and TikTok.Bilibili offers a diverse range of content for the young Chinese audience (teens to early 30s) (336 MAU), including vlogs, tutorials, and product reviews.


The most popular genres are ACG (animation, comics, and games) as well as pop culture, technology, and lifestyle. Most of the videos on Bilibili are made by fans. Interestingly, users watch videos of people playing games, just like other people watch sports games or e-sports on TV. Tait, founder of Nanjing Marketing Group, introduced the environment of Bilibili through a video. He showed how Bilibili stands out through the “bullet comments” (Damu) that users can post on videos.


Regular users (uncertified) can upload videos up to 2 hours long, while indonesia whatsapp resource certified or premium users have no limit (you have to pass a test to become such a premium user).Likewise, live streaming is not restricted to a specific time. Learn how to set up a personal Bilibili account. Bilibili Key Features Here are Bilibili's key features: Long and short video live streaming (similar to Twitch) Gambling e-learning (freemium) Anyone can comment, like, share, or favorite a video.


In addition, Bilibili allows users to add coins to videos for likes (more effective than likes, as coins are limited). Bilibili Key Features The most commonly used features on Bilibili include: Bullet comments Direct shopping The platform places a heavy emphasis on fostering community engagement through user-generated content. Bilibili's unique combination of content, community engagement, and interactive experiences makes it stand out in the Chinese social media landscape.