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Posted: Mon Jan 06, 2025 8:29 am
Your email address Register Discover all the France Télévisions newsletters On the same theme Two in three content creators do not verify the information they share. according to UNESCO Events November 29. 2024 Slush 2024: Who will win the AI jackpot? Events November 23. 2024 Stray Links: Hope for the Media wandering links March 30. 2024 Reading time: 6 min Share Information fatigue. unstable advertising market. drastic drop in traffic from social networks: the press is suffering.
This observation is not new and leaves little room japan telegram for optimism. And yet. a few glimmers of hope appear in this battered landscape. The Atlantic has been doing well lately. Three years ago. the publication was suffering from a $20 million deficit and had laid off 17% of its journalists. To right the ship (which is 167 years old!.. the publication then brought in Nicholas Thompson. With the mission: “to pull the company out of its doldrums and make it self-sufficient.” reports The Wall Street Journal .
Mission accomplished. since the newspaper has now officially reached profitability… and 1 million subscribers. Part of the CEO’s strategy was to determine how much readers would be willing to pay for a subscription. He then ended up raising the price of subscriptions by more than 50% and making it harder to read articles without paying. These subscriptions now represent two-thirds of revenue. compared to just under half when Nicholas Thompson came on board. Programmatic advertising. too volatile. has also taken a back seat to now favor direct relationships with brands and event activities.
This observation is not new and leaves little room japan telegram for optimism. And yet. a few glimmers of hope appear in this battered landscape. The Atlantic has been doing well lately. Three years ago. the publication was suffering from a $20 million deficit and had laid off 17% of its journalists. To right the ship (which is 167 years old!.. the publication then brought in Nicholas Thompson. With the mission: “to pull the company out of its doldrums and make it self-sufficient.” reports The Wall Street Journal .
Mission accomplished. since the newspaper has now officially reached profitability… and 1 million subscribers. Part of the CEO’s strategy was to determine how much readers would be willing to pay for a subscription. He then ended up raising the price of subscriptions by more than 50% and making it harder to read articles without paying. These subscriptions now represent two-thirds of revenue. compared to just under half when Nicholas Thompson came on board. Programmatic advertising. too volatile. has also taken a back seat to now favor direct relationships with brands and event activities.