So let's talk about the underlying logic of super selling points today.
Posted: Mon Jan 06, 2025 8:49 am
What is a super selling point? Super selling points have three connotations: Reasons to buy that will attract customers as soon as they hear them; Communication symbols that primary school students can accurately relay; Provide value anchoring beyond product features. These three connotations correspond to: Strong decision- making drive Low cognitive cost High value content If these three connotations can be organically combined, the power of the super selling point will have a chance to be exerted.
The definition of this super selling point varies greatly in different industries, brands and products. We will not go into the detailed interpretation of the definition. 2. The relationship between product selling points and customer needs We often say: Customers don’t need your product, what they need is to solve their problems. We provide the following tool to phone database help us evaluate the match between product selling points and customer needs. 1 ) No sense of demand If the product selling point is a niche perception, and everyone understands it, it only meets the needs of a niche, then this selling point corresponds to a non-sensory demand. In other words, the product will not sell. 2 ) Industry demand If the product selling point is a general selling point that everyone can understand at once.
Then this selling point corresponds to the industry demand. In other words, the product is homogenized. 3 ) Expected demand If the product selling point is public recognition, and compared with industry competitors, it arouses certain certain associations and expectations from customers, then this selling point corresponds to the expected demand. In other words, the product has logic. 4 ) Charm demand If the selling point of the product is niche knowledge, which is not easy for people to understand at first, but after using it, it creates an extraordinary experience and reputation, then.
The definition of this super selling point varies greatly in different industries, brands and products. We will not go into the detailed interpretation of the definition. 2. The relationship between product selling points and customer needs We often say: Customers don’t need your product, what they need is to solve their problems. We provide the following tool to phone database help us evaluate the match between product selling points and customer needs. 1 ) No sense of demand If the product selling point is a niche perception, and everyone understands it, it only meets the needs of a niche, then this selling point corresponds to a non-sensory demand. In other words, the product will not sell. 2 ) Industry demand If the product selling point is a general selling point that everyone can understand at once.
Then this selling point corresponds to the industry demand. In other words, the product is homogenized. 3 ) Expected demand If the product selling point is public recognition, and compared with industry competitors, it arouses certain certain associations and expectations from customers, then this selling point corresponds to the expected demand. In other words, the product has logic. 4 ) Charm demand If the selling point of the product is niche knowledge, which is not easy for people to understand at first, but after using it, it creates an extraordinary experience and reputation, then.