Sales and Retention Growth Manager
Posted: Mon Jan 06, 2025 9:40 am
The main content of the circle of friends marketing. The main content idea of the circle of friends content design from the perspective of consultants is "either serving customers or preparing to serve customers". Please remember this sentence first. You can further understand this sentence in the following case content. The content framework of the circle of friends marketing. In the previous section, we spent a lot of space to explain that the purpose of sales doing circle of friends is to build customer trust. Through the content marketing of the circle of friends, low-intention users are transformed into high-intention angel users. In the design of the circle of friends content, it is necessary to meet the purpose of the line, create a persona, establish trust, and show products/services.
Around this purpose, the content of the russia whatsapp resource circle of friends is divided into the persona line, the trust line, and the marketing line. In terms of specific content, it is divided into service project description, customer service process, team internal activities, daily learning, thinking, customer cases, word of mouth, and other content. I have compiled a content framework template for the circle of friends marketing for everyone. You can design the content of the circle of friends according to this template. Example of circle of friends marketing content. Service project description Consultant sales need to have their own service project description instead of the company's unified service introduction manual.
The company's service manual is an introduction from the perspective of the company's brand and overall business. The description highlights the company's endorsement, while consultative sales require building personal trust. Although the overall value service relies on the products and services provided by the company, the customer's direct contact is the salesperson. In addition to building trust in the company's brand, it is also necessary to have a personal recognition of the person directly facing. There is a systematic method for writing a good service project description. I will write a separate article to explain it later. Here I share a framework for everyone.
Around this purpose, the content of the russia whatsapp resource circle of friends is divided into the persona line, the trust line, and the marketing line. In terms of specific content, it is divided into service project description, customer service process, team internal activities, daily learning, thinking, customer cases, word of mouth, and other content. I have compiled a content framework template for the circle of friends marketing for everyone. You can design the content of the circle of friends according to this template. Example of circle of friends marketing content. Service project description Consultant sales need to have their own service project description instead of the company's unified service introduction manual.
The company's service manual is an introduction from the perspective of the company's brand and overall business. The description highlights the company's endorsement, while consultative sales require building personal trust. Although the overall value service relies on the products and services provided by the company, the customer's direct contact is the salesperson. In addition to building trust in the company's brand, it is also necessary to have a personal recognition of the person directly facing. There is a systematic method for writing a good service project description. I will write a separate article to explain it later. Here I share a framework for everyone.