What emerges from these studies?
Posted: Mon Jan 06, 2025 10:04 am
In this way, very interesting data is obtained on the visual process implemented and it is possible to identify elements such as: fixation points, or the moments in which the eye is still and focused on a point saccades, or the movements that occur between one fixation point and another. By identifying fixation points and saccades, it is possible to present the data obtained through diagrams, heat maps and other methods of schematization, starting from which hypotheses of correlation between visual stimuli and the reader's degree of attention are formulated.
So, What forms do our eye movements give rise to? So, how do taiwan number data we read when we scan words on a web page? The Gutenberg Diagram and Reading on the Web Even before eye tracking was applied to marketing, Edmund C. Arnold, an American newspaper designer, explored the application of the so-called Gutenberg Diagram, a reading model according to which the reader's eyes make a "Z" movement through four quadrants: area 1: you start reading from the top left quadrant, called the Primary Optical Focus area 2: you continue horizontally to the right in the so-called Strong Fallow Area area 3: you then quickly return to the left, moving downwards in the Weak Fallow Area area 4: finally, you continue to the right, in the Terminal Area.
According to this modality, the reader's maximum attention is concentrated in area 1 and 4, and area 2 will receive more attention than area 3. Therefore, putting the areas of the Gutenberg diagram in order of importance, we find: area 1, area 4, area 2, area 3. We therefore understand that the most important information must be placed according to the relevance of the area: if in area 1 and 4 we will insert keywords, call to action and registration forms, in area 2 and 3 we will insert, for example, secondary navigation links.
So, What forms do our eye movements give rise to? So, how do taiwan number data we read when we scan words on a web page? The Gutenberg Diagram and Reading on the Web Even before eye tracking was applied to marketing, Edmund C. Arnold, an American newspaper designer, explored the application of the so-called Gutenberg Diagram, a reading model according to which the reader's eyes make a "Z" movement through four quadrants: area 1: you start reading from the top left quadrant, called the Primary Optical Focus area 2: you continue horizontally to the right in the so-called Strong Fallow Area area 3: you then quickly return to the left, moving downwards in the Weak Fallow Area area 4: finally, you continue to the right, in the Terminal Area.
According to this modality, the reader's maximum attention is concentrated in area 1 and 4, and area 2 will receive more attention than area 3. Therefore, putting the areas of the Gutenberg diagram in order of importance, we find: area 1, area 4, area 2, area 3. We therefore understand that the most important information must be placed according to the relevance of the area: if in area 1 and 4 we will insert keywords, call to action and registration forms, in area 2 and 3 we will insert, for example, secondary navigation links.