Generating Leads with Podcasts: Strategies and Tips

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This phenomenon blurs the notion of a source of legitimacy of information,” says tech journalist Océane Herrero, “ more and more users are getting their information through this channel. We need to try to understand why this app works with young people without criticizing everything at once.” Alongside TikTok, Meta also set the pace this summer with a worrying decision , concerning traditional media in Canada. On Facebook and Instagram, links to news sites have not been displayed since August 1st .


This decision comes in response to a new law on online news, which forces australia telegram large digital companies to pay publishers. This ban has had no effect on Canadians' use of Facebook. The number of daily active users of Facebook in Canada and the time spent on the application have remained roughly unchanged, according to Similarweb . For Meta, links to news articles represent less than 3% of the content of its Facebook feeds and have no economic value.


On the other hand, international media have felt the difference: Le Figaro announced a 20% drop in its traffic from Canada . The blocking by Meta is “a symbol reminding us that platforms are capable of cutting off access to information ,” believes Marc Feuillée, CEO of the Le Figaro group. Finally, Substack is still holding its own as a haven for those disappointed with social media, after six years of existence and serious competitors (WordPress and Beehiv).