What is B2B SEO and how does it differ from B2C SEO?
Posted: Tue Jan 07, 2025 3:39 am
B2B SEO is Business-to-Business SEO, or rather the one implemented by companies that sell products or services to other companies. The goal of this strategy is therefore to increase traffic and improve visibility on Google. B2C SEO, on the other hand, is the one implemented by a company that sells to consumers. The referent changes, the purchasing habits change, and therefore the strategy, but the final goal is the same: to obtain visibility and earn the top positions on search engines . And, to achieve it, the usual means are used: on-page SEO, off-page SEO, Technical SEO and content.
The main difference between B2B and B2C SEO is the audience and, consequently, the way in which services and products are purchased. The purchase does not take place with the logic of the final azerbaijan telegram consumer. Therefore, the so-called sales funnel changes. Since the decision-making process, in a company, is composed of different figures, your site must respond to the questions of different professional figures, with different weights and knowledge.
B2B SEO: The Sales Funnel
To analyze and optimize your sales funnel, you will first need to do an advanced audit to understand how customers find your company. It will also be very useful to consult with the sales department. This way, you can identify your strengths and understand what works and what doesn't.
The main difference between B2B and B2C SEO is the audience and, consequently, the way in which services and products are purchased. The purchase does not take place with the logic of the final azerbaijan telegram consumer. Therefore, the so-called sales funnel changes. Since the decision-making process, in a company, is composed of different figures, your site must respond to the questions of different professional figures, with different weights and knowledge.
B2B SEO: The Sales Funnel
To analyze and optimize your sales funnel, you will first need to do an advanced audit to understand how customers find your company. It will also be very useful to consult with the sales department. This way, you can identify your strengths and understand what works and what doesn't.