ONCE, El Corte Inglés and Mutua Madrileña, the brands that invest the most in advertising in Spain
Posted: Tue Jan 07, 2025 5:06 am
By Astrid Ruiz
Marketing4eCommerce Editor
YonfoAdex, the Spanish advertising activity monitoring company, has presented the thirtieth edition of its annual study on Advertising Investment in Spain in 2023 , in which it highlights how advertising investment has grown by 4.0% , reaching 12,700.8 million euros.
According to the report, the brands that invest the most in advertising in Spain are ONCE, El Corte Inglés, Mutua Madrileña, Línea Directa Aseguradora and Orange.
Sectors, groups and brands that invest the most in advertising
Distribution and catering has positioned itself as the sector armenia number data that made the greatest investment in 2023, accumulating a 13% market share to reach 551 billion euros . This shows a slight growth compared to last year, when it occupied 10.9% of the market share.
Secondly, the sector with the highest advertising investment is Culture, Education and Media , with 9.9% of the market share and €417.9 billion invested in 2023. This is followed by Public and Private Services , with 9.5% and €400.8 billion; Finance , with 8.2% and €348 billion; and Automotive , with 7.7% and €326 billion.
Image showing the sectors with the highest advertising investment
As for the advertising groups with the highest advertising investment, we find L'Oréal España SA leading the ranking, with a 1.7% market share, reaching €72.3 billion invested in 2023. It is followed by Stellantis España SL (€68.4 billion), Volkswagen Group (€67.9 billion) and Telefónica Group (€67.2 billion), each handling 1.6% of the market share. To round out the top 5 we find P&G España SA, with 1.5% and €64.3 billion of investment.
Marketing4eCommerce Editor
YonfoAdex, the Spanish advertising activity monitoring company, has presented the thirtieth edition of its annual study on Advertising Investment in Spain in 2023 , in which it highlights how advertising investment has grown by 4.0% , reaching 12,700.8 million euros.
According to the report, the brands that invest the most in advertising in Spain are ONCE, El Corte Inglés, Mutua Madrileña, Línea Directa Aseguradora and Orange.
Sectors, groups and brands that invest the most in advertising
Distribution and catering has positioned itself as the sector armenia number data that made the greatest investment in 2023, accumulating a 13% market share to reach 551 billion euros . This shows a slight growth compared to last year, when it occupied 10.9% of the market share.
Secondly, the sector with the highest advertising investment is Culture, Education and Media , with 9.9% of the market share and €417.9 billion invested in 2023. This is followed by Public and Private Services , with 9.5% and €400.8 billion; Finance , with 8.2% and €348 billion; and Automotive , with 7.7% and €326 billion.
Image showing the sectors with the highest advertising investment
As for the advertising groups with the highest advertising investment, we find L'Oréal España SA leading the ranking, with a 1.7% market share, reaching €72.3 billion invested in 2023. It is followed by Stellantis España SL (€68.4 billion), Volkswagen Group (€67.9 billion) and Telefónica Group (€67.2 billion), each handling 1.6% of the market share. To round out the top 5 we find P&G España SA, with 1.5% and €64.3 billion of investment.