Basic Elements That Make Up Google Tag Manager
Posted: Tue Jan 07, 2025 6:13 am
fter completing the initial setup, you can click on the area that appears as GTM-XXXX and get your own custom GTM code. Google will ask you for two different codes. You need to add the top one of these codes to every page of your website before the </head> tag. After setting this command, you can review what is on your website via GTM and change what you want. After receiving the command, you will connect your website via Google Analytics, Google Ads, and custom HTML.
Each analytics platform has its own keywords. Although they all use their tunisia telegram number own unique words, as a beginner website owner, you may not be familiar with the tools and template codes used. Google Tag Manager developers have divided the software into three to make it easier to use. These are tags, triggers, and variables. These three factors provide ease of use by including the features that are very necessary for developing and personalizing your site. We explain these three elements one by one and explain what you can use them for:
a) Label
Originally called GTM Tags, it is the name given to the code snippet that allows GTM to exchange information with third-party websites. These codes are created by hosting codes on the site that contain commands to be run on the website or application. These codes, which are in the JavaScript type, may vary depending on the preference of the website editor. Tags provide a connection to Google Ads and Analytics. Thanks to this connection, marketing companies have the opportunity to connect their mobile applications and websites.
GTM offers a structure that supports different tag structures. You can easily integrate your tag into your site by hosting tags from Google products and other platforms. If your tag is not available in Google Tags, you can create your own tag and use the tag in the structure you want.
b) Triggers
The tags used may be damaged after an event on the site. Trigger codes help you detect this damage. Trigger codes track the activity of those who enter your site and send an alert to the website editor if a certain problem occurs. The trigger is triggered when the tags are viewed or clicked. The trigger determines for you when the created tags should be triggered and when they should be blocked.
Each analytics platform has its own keywords. Although they all use their tunisia telegram number own unique words, as a beginner website owner, you may not be familiar with the tools and template codes used. Google Tag Manager developers have divided the software into three to make it easier to use. These are tags, triggers, and variables. These three factors provide ease of use by including the features that are very necessary for developing and personalizing your site. We explain these three elements one by one and explain what you can use them for:
a) Label
Originally called GTM Tags, it is the name given to the code snippet that allows GTM to exchange information with third-party websites. These codes are created by hosting codes on the site that contain commands to be run on the website or application. These codes, which are in the JavaScript type, may vary depending on the preference of the website editor. Tags provide a connection to Google Ads and Analytics. Thanks to this connection, marketing companies have the opportunity to connect their mobile applications and websites.
GTM offers a structure that supports different tag structures. You can easily integrate your tag into your site by hosting tags from Google products and other platforms. If your tag is not available in Google Tags, you can create your own tag and use the tag in the structure you want.
b) Triggers
The tags used may be damaged after an event on the site. Trigger codes help you detect this damage. Trigger codes track the activity of those who enter your site and send an alert to the website editor if a certain problem occurs. The trigger is triggered when the tags are viewed or clicked. The trigger determines for you when the created tags should be triggered and when they should be blocked.