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We know that trend-based marketing is effective, but it seems that catching a trend at the right time is just as important. As with most trends, brands that jumped on the modesty bandwagon early benefited the most. But as people became too familiar with the term, its marketing effectiveness diminished — people got tired of it. So, let’s look at how brands can gain the most benefits when embracing internet trends.



How to Really Benefit from Trends-Based Marketing qatar whatsapp There are a number of ways brands can maximize returns when jumping on trends and avoid being frowned upon by doing so. First: originality. It’s always advantageous to be the first to demonstrate familiarity with a trend — especially when you’re approaching it in a new, interesting way. Avoid copying your competitors or doing trend-based marketing because you feel like you should.



Instead, stay on brand while paying attention to how your audience reacts. For example, after the TikTok modesty trend reached its peak, the ride-sharing company Lyft collaborated with founder Jools Lebron. Thanks to this collaboration, the brand has achieved great success - the video has been viewed more than 500,000 times. This brings us to the second way you can benefit from trend-based marketing: speed.