What are the components of a WhatsApp newsletter?

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“Short, sweet, and right to the point” is what makes WhatsApp newsletters so effective. To maximize customer engagement, newsletters on WhatsApp can also be programmed to display quick ‘reply’ buttons or CTA buttons that easily lead them to your website or a landing page.

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An example of a WhatsApp newsletter.

Newsletters on WhatsApp are not limited to text only. You can include a photo, video, and audio files, or any of the common file types.

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WhatsApp newsletter best practices
There are a couple of things to keep in mind if you want to provide the best user experience and increase your customer retention rates - always think about the needs of your customers.

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Timing
Having an audience of customers who are genuinely interested in your brand, products, and services, may be tempting you to send them a WhatsApp newsletter every day, but you should avoid it. The key is to keep a balanced interval between each newsletter. Too short, and they may opt-out. Too long, and they might forget your business even exists.

Send a newsletter not more than once a week.
Determine the time according to the content of your newsletter. If you want to send a reminder about a promotion, you can shorten the time between the newsletters. However, after the promotion has ended, get back to your regular schedule.
Plan your newsletter schedule and strategy according to your newsletter’s purpose.
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Content
Forward-thinking businesses don’t use WhatsApp communication to sell all the time. Customer satisfaction and retention rates depend on building meaningful relationships with customers and providing them with the information bahrain whatsapp phone number they need.

When you deliver relevant content to your customers to help them do their job better or live their life to the fullest, you will see an increase in brand appreciation, which translates into more sales and retention.

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Audience
When you develop your WhatsApp newsletter strategy, one thing you can’t overlook is your audience and what might be relevant to them. Sending all types of content to everyone might not be ideal here.

Imagine you run a bookstore and you have an audience of customers who like to read romantic novels. Would it be effective to send them a newsletter to promote a new psychological thriller available in your store? Probably not.

That’s why it’s good to do the extra work at the beginning. By categorizing your customers into different broadcast lists, you can always target the right people with the right content.

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Performance
If you are using WhatsApp Business Platform/API connected to a customer communication platform like Rasayel, you can see how your newsletters are doing in terms of delivery rate, open rates, and conversions. These insights can help you plan and adjust future newsletters and campaigns to improve and maximize results.

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