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PPC marketing differ from contextual and targeted advertising (context and target)?
All of the listed advertising systems operate on a similar principle, so our specialists know how to work in all of these systems.

PPC marketers have a deeper knowledge and understanding of Internet marketing, as they work in all advertising accounts and see the full picture of advertising traffic in a project, which is converted into leads/application installations/sales and other target actions.

Targeted advertising specialists (targetologists) mostly have skills in working only in Facebook Ads Manager + in setting up promotion within Instagram. However, in our experience, targetologists do not always have a full understanding of Internet marketing and sufficient skills to promote complex projects. Their skills may be limited to the "Promote" button within Instagram and simple campaigns, but not lead generation and app-install campaigns.

Contextual advertising specialists / contextualists / finland telegram directologists (from the word Yandex Direct) focus only on working in Google Ads / Yandex Direct and other less popular services (Yahoo, Bing). It is easier for contextualists to master targeted advertising, since Google Ads & Yandex Direct are much more complex services, there is a wider functionality + work with keywords by which goods and services are searched for is mandatory. And this is a separate specificity.

There are cases when a PPC specialist has more experience in working with contextual advertising, or vice versa, in Facebook Ads Manager - this is normal, but the standards in our company require that specialists be able to work in all advertising services. Only in the case of particularly large and specific projects with high budgets and workload, it is necessary to assign a separate specialist to each advertising channel.

What exactly is included in the PPC marketing service?
Firstly, at the negotiation stage, in advance, the advertising channels in which work needs to be carried out for a specific project are determined. Here we publish the most extensive and transparent list to demonstrate our approach to work.