Generative AI in eCommerce: Beyond the hype
Posted: Wed Jan 08, 2025 3:45 am
By Montse Labiaga
Founder of eCommerce Photography & Director of Innovation at Wim Group.
ANDThe world of AI has been surrounded by a constant halo of expectation and revolutionary promises. One of the fields that has experienced great growth in recent years is image generative AI. But how does this technology really translate into concrete and practical applications in the field of eCommerce?
The rise of image generative AI has flooded the market with a plethora of available tools and solutions. However, the reality is that this offering often falls short of meeting the specific quality needs that businesses are looking for or is limited to performing very specific tasks. The question many are asking is: how can we bring the promise of image generative AI to life in eCommerce?
At Fotografía eCommerce, a leading company in the germany number data creation of visual content for eCommerce, we are taking a step forward in the application of generative image AI in the real world. Its focus is clear: placing real products in AI-generated images to improve the online shopping experience. Which makes perfect sense when we know that products seen in context increase sales conversion (a sofa in a living room, a vase in a dining room, an item of clothing on a model, etc.).
Work done by eCommerce Photography for Kiefer Garden
One of the key complexities of this process lies in controlling the results . While AI can automatically generate images, ensuring the consistency, quality and photorealism of these images is a challenge in itself. This is where eCommerce Photography has invested time and resources to perfect its approach.
Founder of eCommerce Photography & Director of Innovation at Wim Group.
ANDThe world of AI has been surrounded by a constant halo of expectation and revolutionary promises. One of the fields that has experienced great growth in recent years is image generative AI. But how does this technology really translate into concrete and practical applications in the field of eCommerce?
The rise of image generative AI has flooded the market with a plethora of available tools and solutions. However, the reality is that this offering often falls short of meeting the specific quality needs that businesses are looking for or is limited to performing very specific tasks. The question many are asking is: how can we bring the promise of image generative AI to life in eCommerce?
At Fotografía eCommerce, a leading company in the germany number data creation of visual content for eCommerce, we are taking a step forward in the application of generative image AI in the real world. Its focus is clear: placing real products in AI-generated images to improve the online shopping experience. Which makes perfect sense when we know that products seen in context increase sales conversion (a sofa in a living room, a vase in a dining room, an item of clothing on a model, etc.).
Work done by eCommerce Photography for Kiefer Garden
One of the key complexities of this process lies in controlling the results . While AI can automatically generate images, ensuring the consistency, quality and photorealism of these images is a challenge in itself. This is where eCommerce Photography has invested time and resources to perfect its approach.