This is a case where a portfolio is created and operated with "ad group x match type" in which conversions and CVR are ensured by strengthening bidding for ad groups with easy-to-read results such as exact matches (especially those with a small number of tokens), while bidding is manually managed according to the broadness of the match type, aiming to increase the overall number of conversions while controlling CPA.
Example 2: Cases where keywords are the same but are separated by "slight differences in meaning"
Even if the keyword axis is the same, by dividing the ad groups with "slight differences in meaning" or "wording," you can pursue a match between the keyword and the ad copy . (In this case, the destination is often the same.)
...Both examples have rational reasons as mentioned above, so they should not be completely rejected, but they are not the ideal configuration for AdWords. (I will go into more detail about AdWords' ideal account configuration in Part 2, "Learning from the Specifications")
And if ad groups are not structured by keyword axis like this, and keywords on the same keyword axis are scattered across ad groups, the keyword flag will not function effectively (for the reasons mentioned above).
Ad groups not being properly structured around keywords philippines telegram or not being able to effectively use the keyword flagging function will not be a fatal blow to your operations. However, this situation may make it difficult or impossible to continue the activity of "continuously adding good queries as keywords," which is important for account operations .
The workflow for adding keywords to explain why it is difficult is as follows:
When ad groups are managed by keywords
When the same keyword axis is scattered across ad groups
Let's try to get an idea by comparing each of them.
*Reference: Grow Business with Google – Improving search performance by changing account configuration
As shown in the diagram above, in the keyword addition flow (lower section) when there are multiple identical keyword axis groups, the activities of "checking for duplication with other groups" and "determining whether to add to that group" require a lot of effort . Anyone with operational experience will understand the amount of effort required for this task. It's very tedious...
However, if your ad groups are managed by keywords and you can effectively use keyword flags, you can add quality keywords with a simple check. And best of all, it allows you to continue the activity of adding keywords. One of the benefits of the keyword flag function is that it makes adding keywords a part of your daily routine, rather than making it an event .
…Well, after a lengthy explanation, I hope you now understand the benefits of keyword flagging and the prerequisites for it to work effectively.