Customers who purchase with this method enjoy additional exclusive benefits ,
Posted: Sun Jan 12, 2025 4:45 am
Hublot (a historic Swiss watch brand owned by LVMH) establishes a relationship with its customers characterized by some distinctive values: trust, availability and flexibility. In order to translate these values from the physical world (store with qualified staff and very high standards of service) to the digital world , in 2018 Hublot designed and created a “virtual” boutique that allows remote access to the products (viewable in 3D) and all the technical specifications relating to them.
The platform allows you to communicate in real time with Hublot sales managers australia phone data without ever having to physically enter the boutique: all it takes is a call on FaceTime or Skype and the customer can make an appointment. All the information they need is conveyed through multimedia objects of various types : from videos showing all the wonders of the gears in operation, to product sheets with precise and detailed descriptions.
The digital experience designed by Hublot for its target audience has become even richer since April 13, when it activated a tailor-made service through which it is possible to order the desired watch directly from WeChat, before it is available on the market .
such as the ability to consult technical information on the watch, request free delivery services, receive extended warranties, chat online with technicians or sales teams and participate in offline events. The initiative demonstrates, once again, the importance for brands to know how to adapt their strategies to the online world, in line with the growing trend towards the digitalization of luxury.
Hublot's success lies in having reproduced in an original and tailor-made form the precise, rapid and accurate customer service typical of its stores, while at the same time preserving the element of human connection that is the basis of the relationship with the consumer.
The platform allows you to communicate in real time with Hublot sales managers australia phone data without ever having to physically enter the boutique: all it takes is a call on FaceTime or Skype and the customer can make an appointment. All the information they need is conveyed through multimedia objects of various types : from videos showing all the wonders of the gears in operation, to product sheets with precise and detailed descriptions.
The digital experience designed by Hublot for its target audience has become even richer since April 13, when it activated a tailor-made service through which it is possible to order the desired watch directly from WeChat, before it is available on the market .
such as the ability to consult technical information on the watch, request free delivery services, receive extended warranties, chat online with technicians or sales teams and participate in offline events. The initiative demonstrates, once again, the importance for brands to know how to adapt their strategies to the online world, in line with the growing trend towards the digitalization of luxury.
Hublot's success lies in having reproduced in an original and tailor-made form the precise, rapid and accurate customer service typical of its stores, while at the same time preserving the element of human connection that is the basis of the relationship with the consumer.