How to promote a website by traffic

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Compared to traditional SEO website promotion methods, traffic promotion stands out. It is based on the following approach: optimization specialists conduct extensive research on the topic and perform various works on the promoted resource. Such modern promotion requires full investment and significant efforts to ensure high quality of content posted on your site. In this article, we will tell you how traffic promotion is implemented.

For which sites is traffic promotion suitable?
The most effective traffic promotion is for those paytm database resources that have a complex section structure, for example:

corporate websites;

portals;

online stores.

Site tree structure diagram

How to analyze a topic
For successful traffic promotion, it is necessary to conduct a detailed analysis of the niche to which the promoted site belongs. Online platforms can be divided into two main categories: commercial and informational. Before you start promoting traffic, you need to determine which of them your site belongs to. Most resources are created for commercial purposes: selling goods or providing services. Therefore, it is important to focus on a solvent audience when forming a semantic core. After determining a narrower niche for your site, you should study the position of competing resources. If a narrowly focused or new topic is chosen, it will be easier to occupy your niche, since the competition will be less fierce.

Select a few strong sites in your niche and conduct an analysis to find answers to the following questions:

what is the section structure of these resources;

how much material is posted on them and how often it is updated;

what search queries are used to promote websites, their frequency;

on which resources and how many links were posted.

How to create a semantic core
One of the key tasks in traffic promotion is the formation of a semantic core, since it is thanks to queries in search engines that users get to the site. When selecting keywords and phrases for the semantic core, it is necessary to cover the maximum number of queries so that your site appears in the search results for a relevant query from a potential client. Using Wordstat, a tool from Yandex, you can find out the frequency of use of specific phrases, their relevance to your resource. Wordstat provides information on such parameters;

Key phrase frequency;

the region in which it is used;

similar keywords to the phrase;

frequency of all keys together with the analyzed phrase.



What should be the structure of the resource?
Before creating a website design, it is necessary to work out the structure of sections to ensure maximum clarity and convenience for users when searching for information. For a large website, it is recommended to develop a site map - an HTML page with navigation elements that will help visitors quickly find the information they need. The site map displays the entire structure of the resource, including sections and subsections. It is also important to include key phrases of varying frequency on all pages to attract traffic from low-frequency queries.



How is optimization carried out?
Content loading. First of all, it is necessary to create unique content and fill the pages with it. It is important that the resource has informative texts containing useful information, videos and images. When creating content, it is not necessary to fill every page. Loading content too quickly can arouse suspicion among search engines. It is better to devote time to creating quality content, starting with the most important pages in terms of promotion, containing key phrases.

Working with the site code. This includes cleaning the site from unnecessary tags that slow down the loading of files. This work is carried out simultaneously with the loading of materials.

Writing indexing parameters. For this, the robots.txt file is used, which specifies the parameters for indexing the site by search bots. This allows the site to get into the search engine index faster. It is important to exclude service pages and unfinished sections from indexing so that search bots do not pay attention to them. Otherwise, the site may be lowered in search results due to low-quality content.

Conclusion
For long-term promotion of your site, it is recommended to focus on high-quality promotion through organic traffic. The main rule here is to attract visitors through low-frequency queries, which will serve as the basis for further increase in search results. This approach is aimed at creating a high-quality site focused on users. It is important to work out the specifics of your field and carefully study the strategies of competitors. Post unique and useful content, improve the quality of your site, and then you will be able to attract the attention of a large number of users.