Analysts & Artificial Intelligence (AI) Specialists
Posted: Wed Jan 15, 2025 4:46 am
The growth of the AI market is accelerating and projected to be worth $360 billion by 2028 as it offers companies a way to improve business operations and customer experience. Plus, with the rise of big data and data mining, anyone who can create systems to analyze this information and apply it to strategic marketing will be in high demand.
Most people who specialize in these areas will have technical degrees and a computing science background. If this is something you’re interested in, you’ll want to get a solid understanding of data optimization and machine learning to enhance marketing activities, as well as have an in-depth knowledge of programming.
With such a reliance on data and analytics to lack data boost marketing campaigns and drive effective budgets, Data Analysts will always be in demand. Our recent research with The Economist Group showed that recruiting for data and analytics talent is the most difficult out of all the marketing disciplines according to 39% of senior marketers, So becoming an expert in this area will provide you with great career opportunities. .
Tips for Improving and Transform your Digital Marketing Skills
Anyone involved in business marketing or leadership should consider their current and potential level of digital marketing skills as highly valuable.
But if you don’t feel that you’re that technologically aware or advanced, don’t worry! There are plenty of ways to learn new skills and upgrade existing ones to remain relevant in your role. Online learning and e-learning are great ways to learn especially when you’re short on time and looking to pivot existing skills mid-career.
Here are a few ideas on how you can upskill to ensure your skills are up-to-date:
Take an online digital marketing course - work at your own pace in your own timeframe
Design your own website to promote your knowledge and demonstrate skills
Network in the field or specialization you’re interested in
Conduct informational interviews
Subscribe to blogs that offer relevant information and insight that you can apply at work
Sign up to and participate in social media groups in your area of interest
No matter what you choose to specialize in, every company needs people with digital marketing experience. Even if you’re not technically minded, there are still plenty of opportunities to develop your dream digital marketing career.
Most people who specialize in these areas will have technical degrees and a computing science background. If this is something you’re interested in, you’ll want to get a solid understanding of data optimization and machine learning to enhance marketing activities, as well as have an in-depth knowledge of programming.
With such a reliance on data and analytics to lack data boost marketing campaigns and drive effective budgets, Data Analysts will always be in demand. Our recent research with The Economist Group showed that recruiting for data and analytics talent is the most difficult out of all the marketing disciplines according to 39% of senior marketers, So becoming an expert in this area will provide you with great career opportunities. .
Tips for Improving and Transform your Digital Marketing Skills
Anyone involved in business marketing or leadership should consider their current and potential level of digital marketing skills as highly valuable.
But if you don’t feel that you’re that technologically aware or advanced, don’t worry! There are plenty of ways to learn new skills and upgrade existing ones to remain relevant in your role. Online learning and e-learning are great ways to learn especially when you’re short on time and looking to pivot existing skills mid-career.
Here are a few ideas on how you can upskill to ensure your skills are up-to-date:
Take an online digital marketing course - work at your own pace in your own timeframe
Design your own website to promote your knowledge and demonstrate skills
Network in the field or specialization you’re interested in
Conduct informational interviews
Subscribe to blogs that offer relevant information and insight that you can apply at work
Sign up to and participate in social media groups in your area of interest
No matter what you choose to specialize in, every company needs people with digital marketing experience. Even if you’re not technically minded, there are still plenty of opportunities to develop your dream digital marketing career.