In B2B, having a social media strategy allows you to highlight your expertise, increase your visibility and generate conversations and leads. In inbound marketing, Facebook, Twitter, LinkedIn and others are an integral part of your content distribution strategy. But to take advantage of social media as a lead generation vector , you must first develop your online communities. Here are some tips to get there. 01. Adopt a differentiated strategy for each social network Social networks are essential tools in your distribution strategy. First, because they are important audience hubs. But above all because you can adopt a calibrated speaking strategy to attract your target customers.
But be careful, each social network has its specificities. You cannot approach social networks with a standardized approach. On the contrary, you must imagine distinct strategies for each medium. On Facebook, Internet users are looking for entertainment more than specific information. There is no need to rely on long, serious and austere posts here. Instead, use Facebook to humanize your brand. Show people what goes on behind the scenes at your company. Focus on humor. Favor visual and video content to gain virality. On Twitter, you will be dealing more with a community of experts and influencers. The network is therefore more suited than Facebook to a B2B activity.
In B2B, Twitter generates 9 times more leads than Facebook. You still need to use the right hashtags so that your content is easily spotted. And, above all, the key factor for success on Twitter is regularity. The lifespan of a tweet is only a few minutes. You will therefore benefit from regularly sharing new content or resurrecting old content that has proven liechtenstein number itself. LinkedIn is the professional social network par excellence. By nature, it is the one that best meets the expectations of a B2B activity. Your company page, your employee accounts are showcases of your professional expertise. But the development of your community mainly involves the posts and articles that you publish.
And also through your ability to take part in conversations through comments and groups. 02. Regularity, a key factor for success on social networks On all social networks, the development of your communities depends on the regularity of your publications. Indeed, it is essential to publish regularly to maintain contact with your community. Remember that organic reach on networks has become very low. On Facebook, only 5 to 10% of your subscribers see a publication in their news feed. And the algorithms will favor the most relevant publications for your subscribers based on their previous interactions. Also, the more likes, comments, and shares you generate on your posts, the more you will appear in news feeds. And the more interactions you will generate again. Otherwise, if you lack regularity, you will no longer appear on the radar. And you will have to row to get back on track. So what is the ideal regularity on social networks?