Deployment of the Social Media calendar
Posted: Wed Jan 15, 2025 5:42 am
The starting point for external communication… It’s internal communication. We explained to all of our employees the interest of social selling, and the strategy we were considering. Before deploying it, we also trained employees on how to optimize their LinkedIn page, sharing simple and quick tips to implement (pssst: if you want to do the same, we shared a profile optimization checklist with you, earlier in this article!). Julia leads the strategy and creates the different posts, anticipated in our editorial calendar.
These different posts are generally based on our most important campaigns and content, driven by marketing. For example, the launch of our 2024 digital marketing barometer was accompanied by Social Media central african leads videos created for the occasion, highlighting our different employees and our manager with a “teasing” effect. Creating interaction As a reminder, social selling is not only based on the distribution of content. This activity also relies on social interaction and discussion, which often takes the form of private messages.
At Plezi, our salespeople manage these interactions using Lemlist. Our Growth team also intervenes to directly contact our core target, thanks to the automation of messages and emails, according to specific predefined scenarios. Performance measurement Our marketing department takes care of retrieving data from employees' posts (reach, engagement, etc.) to track the strategy's performance. And even if the challenge of social selling is to achieve collective results, it is important to value individual initiatives: at Plezi, we challenge our teams, with a gamification principle. This practice allows us to motivate our various internal ambassadors, to stimulate their creativity… And to continue to keep social selling alive, over time!
In turn, would you like to hang up your cold-calling boots (and overly abusive canvassing activities) and focus on social selling? This strategy, which combines content creation from the social network profiles of your salespeople (and other volunteers among employees) and direct interaction, is a formidable lever. Don’t let your competitors get ahead, and start enjoying the benefits of social selling now. With this guide in hand, you now know how to do it. And when you’re ready… Tag us on your LinkedIn posts, so we can come and support you!
These different posts are generally based on our most important campaigns and content, driven by marketing. For example, the launch of our 2024 digital marketing barometer was accompanied by Social Media central african leads videos created for the occasion, highlighting our different employees and our manager with a “teasing” effect. Creating interaction As a reminder, social selling is not only based on the distribution of content. This activity also relies on social interaction and discussion, which often takes the form of private messages.
At Plezi, our salespeople manage these interactions using Lemlist. Our Growth team also intervenes to directly contact our core target, thanks to the automation of messages and emails, according to specific predefined scenarios. Performance measurement Our marketing department takes care of retrieving data from employees' posts (reach, engagement, etc.) to track the strategy's performance. And even if the challenge of social selling is to achieve collective results, it is important to value individual initiatives: at Plezi, we challenge our teams, with a gamification principle. This practice allows us to motivate our various internal ambassadors, to stimulate their creativity… And to continue to keep social selling alive, over time!
In turn, would you like to hang up your cold-calling boots (and overly abusive canvassing activities) and focus on social selling? This strategy, which combines content creation from the social network profiles of your salespeople (and other volunteers among employees) and direct interaction, is a formidable lever. Don’t let your competitors get ahead, and start enjoying the benefits of social selling now. With this guide in hand, you now know how to do it. And when you’re ready… Tag us on your LinkedIn posts, so we can come and support you!