How to use LinkedIn for your sales prospecting?
Posted: Wed Jan 15, 2025 5:52 am
We have been hearing about social selling for several years now, but the growing digitalization of companies has brought the concept back to the forefront. As an integral part of the inbound marketing strategy and the job of a sales manager, it consists of using social networks in all or part of the sales process. Twitter, Facebook, Pinterest, Instagram, the competition between brands is becoming increasingly fierce on social networks. Widely used by marketing teams, they offer great possibilities for sharing content, while allowing the creation of a real community.
When we talk about commercial prospecting, however, these networks are not the most used. A professional social network, Linkedin is the leading social network for generating BtoB leads. Today, we are going to introduce you to Claire Kilic, our Sales Expert at Plezi, who uses these tools on a daily basis. From establishing connections to closing, how does social selling bosnia and herzegovina businesses directory help generate leads? …Social networks: the exclusive kit to help you manage your social strategy 1. Implement a social selling strategy on LinkedIn Getting started with social selling: having a company page In B2B as in B2C, it is essential for a company or a brand to be present on social networks.
But having a business page is not enough. What would be the use of a theatre without an audience? Grow your professional community Communicating with your “fans” or “followers” is already a start. You're going to have to attract people who don't know you. The idea is to address unknown prospects. You will therefore quickly need to increase the number of people following your company page. A great way to achieve this first goal is to leverage your employees' personal presence on these networks. Who better to represent you on social media than your teams themselves? Tip: Ask your employees to connect to your page and relay the content created by your company on their personal professional profiles.
The conversion rate will be much lower if your comment is drowned in the flow of 500 comments. "I set myself the challenge of posting one post per day, and I increased the daily visit rate on my profile by 2.5 times." To be done well, this requires a lot of time investment: reading posts, thinking about content that adds value, commenting, etc.But before you can enjoy all of the benefits offered by LinkedIn Ads… You still need to choose the right advertising objective, for the right audience, and the right format. Easy peasy, we'll tell you everything here.
When we talk about commercial prospecting, however, these networks are not the most used. A professional social network, Linkedin is the leading social network for generating BtoB leads. Today, we are going to introduce you to Claire Kilic, our Sales Expert at Plezi, who uses these tools on a daily basis. From establishing connections to closing, how does social selling bosnia and herzegovina businesses directory help generate leads? …Social networks: the exclusive kit to help you manage your social strategy 1. Implement a social selling strategy on LinkedIn Getting started with social selling: having a company page In B2B as in B2C, it is essential for a company or a brand to be present on social networks.
But having a business page is not enough. What would be the use of a theatre without an audience? Grow your professional community Communicating with your “fans” or “followers” is already a start. You're going to have to attract people who don't know you. The idea is to address unknown prospects. You will therefore quickly need to increase the number of people following your company page. A great way to achieve this first goal is to leverage your employees' personal presence on these networks. Who better to represent you on social media than your teams themselves? Tip: Ask your employees to connect to your page and relay the content created by your company on their personal professional profiles.
The conversion rate will be much lower if your comment is drowned in the flow of 500 comments. "I set myself the challenge of posting one post per day, and I increased the daily visit rate on my profile by 2.5 times." To be done well, this requires a lot of time investment: reading posts, thinking about content that adds value, commenting, etc.But before you can enjoy all of the benefits offered by LinkedIn Ads… You still need to choose the right advertising objective, for the right audience, and the right format. Easy peasy, we'll tell you everything here.