How Product Marketing and the creation of new categories can revolutionize your company
Posted: Sat Dec 21, 2024 3:47 am
If structured and thought through, creating a new category for a software company can be the best growth strategy. Curious? Then learn here how product marketing and new categories can help you grow even more.
Category creation for a software company is the best growth strategy. It is a strategy that goes beyond innovation and is focused on creating something different.
If you claim to have a better offering than an existing category, your efforts simply reinforce the position of a market leader in a category that already exists. It is better to create your own sandbox and establish yourself as a leader than to play in an existing sandbox.
The spirit of entrepreneurship and the true drivers of technological andorra email list 24290 contact leads and economic progress are rooted in category creation.
A new category typically shares roots with another product class, but delivers exponentially better benefits, experiences, and economics—as well as a different business model.
While there is much merit (and profit) in improving existing models, over the long term, the data shows that the market positively recognizes companies in new categories.
Digital Marketing Guide
Find out how to improve your strategy right now!
But how does this category come about? Why are they really strategic and beneficial to companies? We are going to tell you all about it, just continue reading:
The emergence of new categories and their benefits
Most business category opportunities are created by the confluence of a number of macro trends that render current categories redundant.
Completely innovative opportunities don’t just appear out of the blue. One example of a new category is Gainsight . The company started developing Customer Success Management software when SaaS (Software as a Service) started to become the dominant model in the technology market.
Prior to that shift, Customer Success wasn't a huge priority, but as adoption began to expand, we started to see a new organizational role emerge in the form of Customer Success Managers.
Category creation for a software company is the best growth strategy. It is a strategy that goes beyond innovation and is focused on creating something different.
If you claim to have a better offering than an existing category, your efforts simply reinforce the position of a market leader in a category that already exists. It is better to create your own sandbox and establish yourself as a leader than to play in an existing sandbox.
The spirit of entrepreneurship and the true drivers of technological andorra email list 24290 contact leads and economic progress are rooted in category creation.
A new category typically shares roots with another product class, but delivers exponentially better benefits, experiences, and economics—as well as a different business model.
While there is much merit (and profit) in improving existing models, over the long term, the data shows that the market positively recognizes companies in new categories.
Digital Marketing Guide
Find out how to improve your strategy right now!
But how does this category come about? Why are they really strategic and beneficial to companies? We are going to tell you all about it, just continue reading:
The emergence of new categories and their benefits
Most business category opportunities are created by the confluence of a number of macro trends that render current categories redundant.
Completely innovative opportunities don’t just appear out of the blue. One example of a new category is Gainsight . The company started developing Customer Success Management software when SaaS (Software as a Service) started to become the dominant model in the technology market.
Prior to that shift, Customer Success wasn't a huge priority, but as adoption began to expand, we started to see a new organizational role emerge in the form of Customer Success Managers.