Bounce Rate
Posted: Sat Dec 21, 2024 3:49 am
With reach you calculate how many people have been reached with your content. Under this heading it is important to monitor which type of post has had more interaction to understand if your followers appreciate carousels, single photos or externally directed links more .
Reach is often confused with impressions db telegram (both very important metrics but not to be confused). In fact, while impressions indicate the total number of times a content has been viewed (even by the same person), reach calculates the unique users who view a post. This is why the number of impressions is always higher than reach.
These two metrics are very important and should always be compared to the engagement rate so you can understand what your audience likes and dislikes.
Click-through (CTR)
Click-through (or CTR) indicates the percentage of clicks on the total views. The exact formula to calculate CTR is:
(Total number of clicks / Total number of visitors) x 100
This metric is very important because it can help you better evaluate the success of an ad and, consequently, show you how relevant your ad is to your audience.
Let's take an example: if in my post, 80 people clicked on my link, I will divide this number by 1600 people who viewed it and multiply it by 100.80/1600 X 100 = 5%My CTR will therefore be 5%
Reach is often confused with impressions db telegram (both very important metrics but not to be confused). In fact, while impressions indicate the total number of times a content has been viewed (even by the same person), reach calculates the unique users who view a post. This is why the number of impressions is always higher than reach.
These two metrics are very important and should always be compared to the engagement rate so you can understand what your audience likes and dislikes.
Click-through (CTR)
Click-through (or CTR) indicates the percentage of clicks on the total views. The exact formula to calculate CTR is:
(Total number of clicks / Total number of visitors) x 100
This metric is very important because it can help you better evaluate the success of an ad and, consequently, show you how relevant your ad is to your audience.
Let's take an example: if in my post, 80 people clicked on my link, I will divide this number by 1600 people who viewed it and multiply it by 100.80/1600 X 100 = 5%My CTR will therefore be 5%