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From a scientific perspective, much research has been done on the birth and development of a rumor (How rumors are born, Kapferer, 1992), but also on limiting the effects of a rumor (Rumor Mills, Fine et al, 2009). The main conclusions are that a careful analysis of the rumor and a good insight into the possible measures help to limit the effects of rumors. Let's start with analyzing rumors: how do you do that?
Analyzing Rumors: A Checklist
The analysis of a rumor during a crisis situation must above all be fast and effective. That is why you must reduce the total analysis of a rumor to a quick scan analysis: certainly when there is time pressure. Debunking it afghanistan mobile phone number list immediately without analysis is like fighting a fire without seeing it. It is essential to at least perform a quick scan. Based on the traditional classification – sender, message and medium and receiver – the checklist below was created:
The transmitter :
Is there any reason to doubt the authenticity of the sender?
Is the sender a credible source in relation to the subject? What evidence is there to prove this?
How popular is the source? Think of the number of followers and Facebook friends. But also the status of this person in daily life. Is it a celebrity?
The message :