The role of content marketing for service portals
Posted: Sat Jan 18, 2025 4:56 am
Today, as a company, it is wise to be present when users need us and look for us. To do this, it is ideal to publish a series of online content that discusses the company's services in detail and even conveys the company's philosophy so that users decide whether they feel identified and choose who they want to work with.
"People like to buy, but don't like to be sold." Jurgen Kralick
Using content is the ideal way to create value and be noticed, to stand out among all existing products. The ideal content is the one that provides buy afghanistan whatsapp number database solutions to the company's prospects: when users think that the company's content meets their needs, they tend to listen and hire for the position.
What type of content might a company be interested in creating? As with almost everything, it is not good to generalize, but rather each company must decide which content is best suited to the audience of its industry.
A few months ago, we published an article on this blog with recommendations on which type of content is best for each type of industry, based on a study summarized in the attached infographic.
"People like to buy, but don't like to be sold." Jurgen Kralick
Using content is the ideal way to create value and be noticed, to stand out among all existing products. The ideal content is the one that provides buy afghanistan whatsapp number database solutions to the company's prospects: when users think that the company's content meets their needs, they tend to listen and hire for the position.
What type of content might a company be interested in creating? As with almost everything, it is not good to generalize, but rather each company must decide which content is best suited to the audience of its industry.
A few months ago, we published an article on this blog with recommendations on which type of content is best for each type of industry, based on a study summarized in the attached infographic.