These segments also provide a completely secure environment for user data as they cannot contain personal information or device identifiers. “ It’s important to note that advertisers using segments created with PPIDs will not have visibility into the underlying user data or the IDs themselves, and since PPIDs are unique to each publisher, there is no way to match identifiers or create profiles across sites ,” Google explains.
As we have said, the function of these identifiers is to give advertisers a means to share the first-party data collected on their websites. This is with the idea of boosting advertising management based on afghanistan business email database better audience management, in terms of segmentation, limitation and orientation. Steve Swan , Product Manager for Google Ad Manager, explains it as follows:
Google Ad Manager, they are converted into publisher-partitioned IDs so that users cannot be identified across other publisher sites and apps. Google Ads and Display & Video 360 then aggregate the anonymous data from participating publishers to help create audience segments. Using these segments, advertisers can programmatically serve relevant ads on publisher sites and apps based on first-party data. In addition to helping publishers earn more in the auction, the data also unlocks core features for advertisers such as cross-device reach, frequency management, and creative optimization on programmatic inventory without the presence of third-party cookies or other identifiers.»