Amazon also announced other advertising solutions at its event, which, although they have not yet arrived in Spain, are being tested in other markets. These solutions are:
Interactive video ads
Amazon has turned the traditionally passive viewing experience into an interactive one by inviting customers to make a purchase action on Amazon using their voice or remote control without interrupting the stream. Now, in addition to the “add to cart” or “add to list” actions, “send me more information” is added to the interactive video ad experience, allowing customers to access more details through a QR code that appears on the screen.
Interactive audio ads
Currently, advertisers can publish audio ads between 10 and 30 seconds on Amazon Music and include voice calls to action . Now, the interaction is carried out through Alexa, which can remind them of the product, send more information or add it to the basket in a much more natural and simple way.
Brand Follow
It allows customers to personalize their shopping albania business email database experience on Amazon by receiving notifications on their mobile phones when a brand is about to go live on Amazon, following a brand, and also a feature where customers can see offers from brands they follow when they visit the Amazon home page.
Amazon Brand Lift
With this tool, advertisers can launch studies to obtain fast, reliable and practical information that helps them understand the impact of their marketing efforts. They can access six campaign objectives such as awareness, preferences and intention based on survey responses from an opt-in panel of Amazon shoppers.
These tools are currently available in the United States, but are expected to expand globally soon.