What is the role of an automation tool in lead re-engagement ?
Posted: Sat Jan 18, 2025 5:36 am
As previously stated, it is not recommended to send email marketing to disengaged leads , but it is recommended that you create personalized campaigns to reestablish relationships with these people.
So, what do you do with these leads that are at the base and do not interact with your content, but are within the ICP defined by your strategy and may buy in the future?
Create personalized re-engagement armenia phone number resources campaigns and use Marketing Automation to make the process easier! Create email flows that can capture the attention of these leads and encourage them to engage with your company again.
And did you know that there are tools that can help you with this mission? Check them out below!
RD Station
RD Station Marketing is a software for digital marketing and sales automation that integrates the main resources for carrying out marketing actions in a single location.
In addition, this tool was developed by the Brazilian company Resultados Digitais, one of the pioneers of Inbound Marketing in Brazil, which provides software for marketing actions and educational solutions for the same market area.
The list of features that RD Station Marketing brings is large, the main ones are:
CRM
lead scoring;
lead tracking;
nutrition flows;
campaign reports;
social media management ;
marketing automation;
keyword search ;
sending email marketing;
lead base segmentation ;
creation and publication of Landing Pages .
HubSpot
Also among the most famous platforms on the market, HubSpot Marketing has a feature that allows you to automate your entire marketing and lead nurturing strategy.
Processes are categorized into workflows , such as:
email marketing;
data analysis;
creating blogs and landing pages from scratch;
SEO ;
branding ;
lead management ;
advertisements;
CTA button management .
So, what do you do with these leads that are at the base and do not interact with your content, but are within the ICP defined by your strategy and may buy in the future?
Create personalized re-engagement armenia phone number resources campaigns and use Marketing Automation to make the process easier! Create email flows that can capture the attention of these leads and encourage them to engage with your company again.
And did you know that there are tools that can help you with this mission? Check them out below!
RD Station
RD Station Marketing is a software for digital marketing and sales automation that integrates the main resources for carrying out marketing actions in a single location.
In addition, this tool was developed by the Brazilian company Resultados Digitais, one of the pioneers of Inbound Marketing in Brazil, which provides software for marketing actions and educational solutions for the same market area.
The list of features that RD Station Marketing brings is large, the main ones are:
CRM
lead scoring;
lead tracking;
nutrition flows;
campaign reports;
social media management ;
marketing automation;
keyword search ;
sending email marketing;
lead base segmentation ;
creation and publication of Landing Pages .
HubSpot
Also among the most famous platforms on the market, HubSpot Marketing has a feature that allows you to automate your entire marketing and lead nurturing strategy.
Processes are categorized into workflows , such as:
email marketing;
data analysis;
creating blogs and landing pages from scratch;
SEO ;
branding ;
lead management ;
advertisements;
CTA button management .