Since YouTube is owned by Google
Posted: Sat Jan 18, 2025 5:37 am
Social Media KPI - Number and percentage of new visits/visitors
In Google Analytics, under 'Acquisition' and then 'Channels' you will find all sources with the new visit percentage listed.
Sort by 'New visit percentage' to find out from which medium the most new visits come. In addition, it is possible to monitor the progress of new visit percentage for social media and for each medium separately. Is the percentage of new visits decreasing? Then you are still fishing in the same pond on that medium. Draw your conclusion and, for example, start a campaign to get more attention from people who do not yet know your brand or product.
2. New subscribers based on YouTube video
YouTube offers extensive statistics on the videos that are posted. In addition to the number bahrain mobile phone number list of views, shares and 'marked as favorite', it is possible to see how many minutes your viewers watch your videos on average, from which region the viewers come and whether viewers are predominantly male or female. This is even possible at the individual video level. By combining these metrics it is possible to determine, for example, from which country the viewers come who watch the video the longest.
the sources from which the visits to the videos come are clearly displayed, just like in Analytics, both at medium level (external website, external app, YouTube search) and specified per referring website.
How relevant this data is depends on the approach of your YouTube channel. A universal KPI that is relevant for most organizations is the number of subscribers to your YouTube channel. The number of views does not say anything about the affinity of the viewer with the channel. The number of subscribers does.x
In Google Analytics, under 'Acquisition' and then 'Channels' you will find all sources with the new visit percentage listed.
Sort by 'New visit percentage' to find out from which medium the most new visits come. In addition, it is possible to monitor the progress of new visit percentage for social media and for each medium separately. Is the percentage of new visits decreasing? Then you are still fishing in the same pond on that medium. Draw your conclusion and, for example, start a campaign to get more attention from people who do not yet know your brand or product.
2. New subscribers based on YouTube video
YouTube offers extensive statistics on the videos that are posted. In addition to the number bahrain mobile phone number list of views, shares and 'marked as favorite', it is possible to see how many minutes your viewers watch your videos on average, from which region the viewers come and whether viewers are predominantly male or female. This is even possible at the individual video level. By combining these metrics it is possible to determine, for example, from which country the viewers come who watch the video the longest.
the sources from which the visits to the videos come are clearly displayed, just like in Analytics, both at medium level (external website, external app, YouTube search) and specified per referring website.
How relevant this data is depends on the approach of your YouTube channel. A universal KPI that is relevant for most organizations is the number of subscribers to your YouTube channel. The number of views does not say anything about the affinity of the viewer with the channel. The number of subscribers does.x