Only being guided by these trends that we have already mentioned is not enough for companies to be able to enter such a competitive market. That said, making a difference is a necessity for eCommerces, which they can achieve by generating an ecosystem of trust in their platforms.
However, gaining the trust of customers in the digital world is a rather complicated task. This is because consumers do not have a shopping experience in which they have direct contact with the products. In this way, this situation can act as a detraction factor in purchases. For this reason, eCommerces maintain a greater focus on generating a shopping experience that guarantees an environment of trust for customers. This is done through a series of stages in which e-commerce builds customer trust based on its design and the opinions of other users.
Stages in building trust in an eCommerce
First impressions: Where users form their own judgment argentina business email database about the website, making it essential to create a better shopping experience through a design that generates trust and interest in new customers.
Support from other customers: The added value of the opinion of other customers who have already purchased from the site and have left good reviews or issued recommendations. A key factor in this process.
Risk assessment: Customers' assessment of the website's security once they are interested. Here, offering direct answers, easy communication and extensive transparency are key to gaining the customer's full trust.
In short, as we have seen, post-COVID marketing has brought new trends within the digital landscape and, currently, trust and security are aspects that cannot go unnoticed by eCommerce if you do not want to be left behind in an increasingly competitive market.