Find out which keywords to invest in paid and organic

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Higher quality score You can use SEO to get a better Quality Score (QS) which will translate into lower Google ad costs. QS is influenced by landing page experience. This determines a good ranking. Working with SEO can increase QS.


So, working together, you can help each other. Higher CTR When you are visible in both paid and organic search results, you have a higher CTR. Use the data you can get from Google Ads to prioritize which landing pages to optimize first (the ones that give you the biggest savings in terms of QS).


Aligned search strategy. which lawyer phone number list keywords to use paid and organic and vice versa. Connect Google Search Console data to Google Ads and search for opportunities in the data.


Identify purchased keywords that you should also rank for organically. And see which keywords you rank for and should buy Google Ads for. Incorporate your brand keywords into your SEO and SEM mix. You will save money on organic rankings, dominate the SERPs, and protect your brand if you buy search terms with your brand.