What is a page's bounce rate and how do I measure it?
Posted: Sat Jan 18, 2025 7:17 am
As we have already mentioned, the bounce rate is an important KPI to be analyzed to improve digital marketing strategies, as it measures the website's rejection rate.
In an email cadence , for example, the bounce rate can be measured by the rate of emails that did not find the recipient .
A high bounce rate on landing pages could mean canada phone number resource that your strategies are having trouble converting leads into customers.
This is because, in this type of content, the only objective is conversion, and there should be no distractions on the page other than the CTA , created with this purpose of attracting attention.
In this way, the bounce rate also helps you understand the conversion rate of your website's landing pages .
In this sense, each type of content should have its bounce rate analyzed separately. After all, they represent different problems for different strategies.
This rejection can happen for several reasons, such as:
page load time;
quality of content;
bad design ;
CTA without creativity;
between others.
The bounce rate of email sending can be divided into two categories: hard and soft bounce . Check out what each of them means below!
Soft bounce
In a soft bounce , the rejection occurs for a temporary reason. This type of rejection means that the contact has not disappeared or been deleted, but rather that they are temporarily unable to receive new messages .
In other words, in a soft bounce , the email remains active, but the message could not be delivered at that specific time. However, the email can be delivered later or even resent by the system.
Therefore, when there is a soft bounce , it is worth continuing to invest in leads , even if they are unavailable or absent in the first few moments.
Hard bounce
A hard bounce is caused by a definitive reason, such as a change of email address, the non-existence or even the deletion of that address.
It presents a more serious problem because for automation strategies it is very important to have a powerful contact list .
In this sense, the more incorrect, deleted or unintended emails you have, the more difficult it will be to reduce your bounce rate. After all, it is impossible to convert if the content never reached the recipient, right?
In an email cadence , for example, the bounce rate can be measured by the rate of emails that did not find the recipient .
A high bounce rate on landing pages could mean canada phone number resource that your strategies are having trouble converting leads into customers.
This is because, in this type of content, the only objective is conversion, and there should be no distractions on the page other than the CTA , created with this purpose of attracting attention.
In this way, the bounce rate also helps you understand the conversion rate of your website's landing pages .
In this sense, each type of content should have its bounce rate analyzed separately. After all, they represent different problems for different strategies.
This rejection can happen for several reasons, such as:
page load time;
quality of content;
bad design ;
CTA without creativity;
between others.
The bounce rate of email sending can be divided into two categories: hard and soft bounce . Check out what each of them means below!
Soft bounce
In a soft bounce , the rejection occurs for a temporary reason. This type of rejection means that the contact has not disappeared or been deleted, but rather that they are temporarily unable to receive new messages .
In other words, in a soft bounce , the email remains active, but the message could not be delivered at that specific time. However, the email can be delivered later or even resent by the system.
Therefore, when there is a soft bounce , it is worth continuing to invest in leads , even if they are unavailable or absent in the first few moments.
Hard bounce
A hard bounce is caused by a definitive reason, such as a change of email address, the non-existence or even the deletion of that address.
It presents a more serious problem because for automation strategies it is very important to have a powerful contact list .
In this sense, the more incorrect, deleted or unintended emails you have, the more difficult it will be to reduce your bounce rate. After all, it is impossible to convert if the content never reached the recipient, right?