How to Use Affiliate Marketing for Generation
Posted: Sat Jan 18, 2025 9:58 am
The first, predictable, finding is age: adults under 30 are the largest share of those who receive information on social networks . They constitute 67% of news consumers on Snapachat, 52% on Tiktok and 50% on Reddit. Another big disparity is gender , because while for several social networks like YouTube and LinkedIn, the propensity of male or female consumers varies by less than 10%, others clearly have a privileged audience. This is the case for Facebook and Nextdoor, widely used by women (66% against 33% for the latter).
The trend is reversed for Reddit, where 67% of consumers jordan phone number library are men against 29% women. Education level also plays a role , and a more professional platform like LinkedIn is used for news by 60% of people with a college education or more, compared to only 17% of people with a college education or less. The trend is clearly reversed in the other direction: people without a high school education are the main consumers of information on TikTok , while the most educated are the least numerous.
Finally, we note that the biggest consumers of news on all networks are white people and Democrats. There is no longer any doubt that today, social networks are establishing themselves as privileged spaces for getting information in the age of news fatigue .
The trend is reversed for Reddit, where 67% of consumers jordan phone number library are men against 29% women. Education level also plays a role , and a more professional platform like LinkedIn is used for news by 60% of people with a college education or more, compared to only 17% of people with a college education or less. The trend is clearly reversed in the other direction: people without a high school education are the main consumers of information on TikTok , while the most educated are the least numerous.
Finally, we note that the biggest consumers of news on all networks are white people and Democrats. There is no longer any doubt that today, social networks are establishing themselves as privileged spaces for getting information in the age of news fatigue .