A digital launch focused on eCommerce
Posted: Sat Jan 18, 2025 10:39 am
Design is one of the main focuses of this mocking campaign about the little Ami. The car is rather compact, measuring 2.41 metres long and just 1.39 metres wide, making it an ideal choice for urban driving. Likewise, these dimensions make its design undoubtedly funny, seeing it as a toy car or even a toaster.
As we saw in the last image, this innovative electric car can be purchased through Fnac , the retail giant specialising in culture, technology and entertainment. Citroën has reached an agreement with this French company to market its car. Even, at the time of its launch in Barcelona, the artist Conxita Herrero customized one of these cars, giving its household appliance design a new look.
In the same way, at its launch in France, which precedes its belize business email database launch in Spain, the car brand reached a similar agreement with Darty, which is part of the same group as FNAC, using the same phrase about its similarity to a toaster, but associating it with this French chain. To carry out these sales processes in the stores, the workers were also instructed about the car, and how to make sales, which are carried out online through tablets inside the stores, promoting eCommerce.
On the other hand, the Ami line with its different models is available in the Citroën online store , with prices ranging from 7,200 euros to 8,560 euros. In addition to these digitally directed sales, the campaign in Spain was also deployed exclusively on online channels, being directed by the agencies Havas and Manifiesto.
As we saw in the last image, this innovative electric car can be purchased through Fnac , the retail giant specialising in culture, technology and entertainment. Citroën has reached an agreement with this French company to market its car. Even, at the time of its launch in Barcelona, the artist Conxita Herrero customized one of these cars, giving its household appliance design a new look.
In the same way, at its launch in France, which precedes its belize business email database launch in Spain, the car brand reached a similar agreement with Darty, which is part of the same group as FNAC, using the same phrase about its similarity to a toaster, but associating it with this French chain. To carry out these sales processes in the stores, the workers were also instructed about the car, and how to make sales, which are carried out online through tablets inside the stores, promoting eCommerce.
On the other hand, the Ami line with its different models is available in the Citroën online store , with prices ranging from 7,200 euros to 8,560 euros. In addition to these digitally directed sales, the campaign in Spain was also deployed exclusively on online channels, being directed by the agencies Havas and Manifiesto.