They evaluate the relationship between two

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Scatter plots look similar to line graphs but with one critical difference: variables shown on the X- and Y-axes, enabling you to identify correlations and patterns between them. The scatter plot in the graph above denotes the correlation between age and time.

In the marketing context, you can use scatters in scenarios like comparing the amount of organic traffic (X-axis) with the number of leads and signups (Y-axis).

If you see an upward trend in the dots where these two converge, you’ll know how an increase in organic traffic affects your leads and signups.

If you have a leads/signups goal, you can create a more data-driven plan for increasing organic traffic.

You can even further compare the number of leads and signups with daily sales or conversions to keep more programs on data-driven paths.

Best for: Visualizing positive or negative australia phone number material relationships between two variables.

8. Funnel Chart
funnel chart in excel

Source

Funnel charts are incredibly well-suited to marketers who want to optimize processes and pipelines.

In the image above, it’s clear that you drop the most candidates between the stages Qualified Prospects and Needs Analysis. So, it may be interesting to examine that portion of your funnel more deeply to understand why.