Facebook segmentation - One Direction fans
Posted: Sun Jan 19, 2025 3:25 am
Facebook Segmentation: Demographic
On a Facebook page, likes can be split in different ways. By default, a new page does not have the option to segment, unless this is specified in the settings. In the image below, you can see that the option to segment is disabled if only two icons are displayed when posting a status update:
Segmenting Facebook: before
Segmenting Facebook: before
As an administrator it is easy to turn on the segmentation option. To do this go to 'edit settings':
Facebook segmentation: how to - settings
Here you choose the settings of the 'Privacy restriction' option.
Facebook segmentation: how-to - set up
Check the only option and click 'Save changes'.
Facebook segmentation: how-to - check
Go back to your page and you will see that there is an additional option visible when creating a new post.
Facebook segmentation: after
Facebook segmentation: after
Aha, now there's a crosshair icon! Do you have your customers in your sights? You can do that with sharp shooting. Figuratively speaking, of course. What options do you have to focus your updates? These are mainly demographic and geographic factors:
Gender
Marital status
Education status
Interested in
Age
Location
Language
The hotel with nightlife will be happy: age can serve as a criterion for target group selection. Only address the teenagers and twenty-somethings about the performance of the respective artist. You can even use multiple selection criteria when segmenting. It is not difficult to determine the criteria for One Direction fans.
Choose your selection criteria and Facebook will calculate the target group
As you can see, it immediately shows how many people who meet your target pakistan mobile phone number list group selection remain from the total number of likes. So it is definitely worth paying attention to this group.
Google+: The action is with your target group
After Facebook, Google+ is the largest social network in the world, the figures say. We know better (at least at the moment). The activity is disappointing. It is only a matter of time before Facebook does something incredibly stupid or slowly fades away. Google naturally pulls its own network into its own products and marketers should already respond to that. Precisely by posting status updates.
Although most Google+ pages do not yet have a large number of followers, there are exceptions. They are particularly common in the holiday sector. Segmentation is different on Google+ than on Facebook. The first action is with the target group. Only when they follow you, can you add these people to your so-called 'circles'. You can make and divide these selections yourself. For example, think of customers, prospects, loyal customers and ambassadors. Or make a subdivision into employees, business customers and private customers.
Google+ - segment into custom circles
Google+: Add people to your own 'circles'
Posts that you then share, you target to these groups. A predefined group is VIPs. You can put your loyal customers in this group, so that only these people see your special offer of the week. Then communicate in your marketing that your loyal customers get more benefits if they follow you on Google+. You can actually make it happen through segmentation!
On a Facebook page, likes can be split in different ways. By default, a new page does not have the option to segment, unless this is specified in the settings. In the image below, you can see that the option to segment is disabled if only two icons are displayed when posting a status update:
Segmenting Facebook: before
Segmenting Facebook: before
As an administrator it is easy to turn on the segmentation option. To do this go to 'edit settings':
Facebook segmentation: how to - settings
Here you choose the settings of the 'Privacy restriction' option.
Facebook segmentation: how-to - set up
Check the only option and click 'Save changes'.
Facebook segmentation: how-to - check
Go back to your page and you will see that there is an additional option visible when creating a new post.
Facebook segmentation: after
Facebook segmentation: after
Aha, now there's a crosshair icon! Do you have your customers in your sights? You can do that with sharp shooting. Figuratively speaking, of course. What options do you have to focus your updates? These are mainly demographic and geographic factors:
Gender
Marital status
Education status
Interested in
Age
Location
Language
The hotel with nightlife will be happy: age can serve as a criterion for target group selection. Only address the teenagers and twenty-somethings about the performance of the respective artist. You can even use multiple selection criteria when segmenting. It is not difficult to determine the criteria for One Direction fans.
Choose your selection criteria and Facebook will calculate the target group
As you can see, it immediately shows how many people who meet your target pakistan mobile phone number list group selection remain from the total number of likes. So it is definitely worth paying attention to this group.
Google+: The action is with your target group
After Facebook, Google+ is the largest social network in the world, the figures say. We know better (at least at the moment). The activity is disappointing. It is only a matter of time before Facebook does something incredibly stupid or slowly fades away. Google naturally pulls its own network into its own products and marketers should already respond to that. Precisely by posting status updates.
Although most Google+ pages do not yet have a large number of followers, there are exceptions. They are particularly common in the holiday sector. Segmentation is different on Google+ than on Facebook. The first action is with the target group. Only when they follow you, can you add these people to your so-called 'circles'. You can make and divide these selections yourself. For example, think of customers, prospects, loyal customers and ambassadors. Or make a subdivision into employees, business customers and private customers.
Google+ - segment into custom circles
Google+: Add people to your own 'circles'
Posts that you then share, you target to these groups. A predefined group is VIPs. You can put your loyal customers in this group, so that only these people see your special offer of the week. Then communicate in your marketing that your loyal customers get more benefits if they follow you on Google+. You can actually make it happen through segmentation!