There you will find all the important trends in the world of digital marketing. See you there then! Share Diana Martins Rock Author Vector Of course, 2022 has not been a monotonous year for the Bluebird social network. Aside from all the controversies that Twitter typically stirs up (from celebrities to politics), the biggest issue is the network itself, which Elon Musk acquired after a veritable acquisition saga.
But the move doesn't stop there. , firing hundreds of physician data employees, promising questionable changes and suspending the accounts of journalists who criticized his behavior. One of the latest changes promised by Elon Musk is character limits. He intended to increase the capacity of tweets from 280 to 4,000 characters, thereby mischaracterizing the main attribute of the network: the microblogging service. In the following paragraphs, we'll take a look at everything that's happening on Twitter in 2022 regarding its sale, the consequences known so far and how brands are responding.
Elon Musk Starts Buying Twitter Stock It all started in January, when Elon Musk started buying Twitter stock almost every day, reaching 5% of the social network in March. Once that limit is reached, Musk should publicly disclose the acquisition, according to the SEC. However, Musk delayed the official disclosure until April. This strategy saw him acquire an additional 4.2% of Twitter stock before the news sent the stock price higher.