Use your data to group customers into relevant segments
Posted: Sun Jan 19, 2025 3:59 am
When building customer personas, think about the following:
Basic demographic information (age, gender, etc)
Where the customer is based
The customer’s job role, and what they need from SaaS that could make that job easier
The customer’s skills, and how SaaS could augment/complement these
Their interests
The kind of language they use
The kind of content that will appeal to them
The problems they face in their work, and how your SaaS solution could solve these
Anything else that’s particularly relevant for your product
Work out your segmentation criteria
segmented SEO
The segments you use for your segmented SEO will vary from campaign to campaign. It all depends on who you’re trying to reach and what you’re trying to achieve.
For example, if you want to reach more young professionals, it may be a good idea to create segments targeting certain professions, such as social media managers, junior graphic designers, and so on.
Go back to your strategic aims and goals if you’re not sure how to define your segments. If you have clear ambitions, you should be better able to determine who to target to achieve these.
Ideally, you’ll already have collected and analyzed plenty of data to help you create customer personas and group them within these. Now, it’s time to go back to that data and use it to segment them.
Assign a relevant segment to each of the personas you’re targeting in your campaign. The segment each customer is in will determine the kind of SEO you’ll use for their targeted content marketing.
You don’t have to have one segment per persona. If appropriate, you can put several personas in each segment.
For example, if you’re running a geo-targeted campaign to try and get more leads from Chicago, and more than one persona is based in Chicago, by all means, put all the Chicago personas into that geo-segment. The important thing is to ensure that your content and targeting remain relevant to all the personas within a segment.
If you have several clashing personas within a segment, it might be a good idea to create sub-segments for closer targeting.
Remember, segments aren’t set in stone. They’re a tool to help you reach your customers and meet their needs. You can switch them around, alter your strategy, and do anything else that helps you get the formula right.
Pinpoint target keywords and SEO trends
target keywords
It’s time to get down to the nuts and bolts of SEO. Pinpoint the kinds of keywords belize cell phone number database and SEO trends and tactics that will get the best results for each of your segments.
If you’ve studied and analyzed your customer data to build your personas, you’ll already have a good idea of why they might need your software, the problems it could solve for them, what they’re looking for in a solution, and so on. Now’s the time to figure out how they’d search for these things on the internet.
If you know the kinds of topics and issues your personas will look for, you can use a keyword tool to find commonly searched terms within those subject areas. There are plenty of these out there, many of which are free. There are also many AI SEO tools that use machine learning algorithms to analyze vast amounts of data, helping you refine your segmented SEO strategy for optimal results.
For region-specific research, using a VPN Chrome extension can help you gather accurate localized keyword data by simulating searches from different locations.
Basic demographic information (age, gender, etc)
Where the customer is based
The customer’s job role, and what they need from SaaS that could make that job easier
The customer’s skills, and how SaaS could augment/complement these
Their interests
The kind of language they use
The kind of content that will appeal to them
The problems they face in their work, and how your SaaS solution could solve these
Anything else that’s particularly relevant for your product
Work out your segmentation criteria
segmented SEO
The segments you use for your segmented SEO will vary from campaign to campaign. It all depends on who you’re trying to reach and what you’re trying to achieve.
For example, if you want to reach more young professionals, it may be a good idea to create segments targeting certain professions, such as social media managers, junior graphic designers, and so on.
Go back to your strategic aims and goals if you’re not sure how to define your segments. If you have clear ambitions, you should be better able to determine who to target to achieve these.
Ideally, you’ll already have collected and analyzed plenty of data to help you create customer personas and group them within these. Now, it’s time to go back to that data and use it to segment them.
Assign a relevant segment to each of the personas you’re targeting in your campaign. The segment each customer is in will determine the kind of SEO you’ll use for their targeted content marketing.
You don’t have to have one segment per persona. If appropriate, you can put several personas in each segment.
For example, if you’re running a geo-targeted campaign to try and get more leads from Chicago, and more than one persona is based in Chicago, by all means, put all the Chicago personas into that geo-segment. The important thing is to ensure that your content and targeting remain relevant to all the personas within a segment.
If you have several clashing personas within a segment, it might be a good idea to create sub-segments for closer targeting.
Remember, segments aren’t set in stone. They’re a tool to help you reach your customers and meet their needs. You can switch them around, alter your strategy, and do anything else that helps you get the formula right.
Pinpoint target keywords and SEO trends
target keywords
It’s time to get down to the nuts and bolts of SEO. Pinpoint the kinds of keywords belize cell phone number database and SEO trends and tactics that will get the best results for each of your segments.
If you’ve studied and analyzed your customer data to build your personas, you’ll already have a good idea of why they might need your software, the problems it could solve for them, what they’re looking for in a solution, and so on. Now’s the time to figure out how they’d search for these things on the internet.
If you know the kinds of topics and issues your personas will look for, you can use a keyword tool to find commonly searched terms within those subject areas. There are plenty of these out there, many of which are free. There are also many AI SEO tools that use machine learning algorithms to analyze vast amounts of data, helping you refine your segmented SEO strategy for optimal results.
For region-specific research, using a VPN Chrome extension can help you gather accurate localized keyword data by simulating searches from different locations.