If your business has consumers who are 13 years of age or older and younger than 16 years of age, the consumer’s parent or legal guardian must expressly authorize the sale of the consumer’s personal information. On your website, customers must be able to navigate without sharing data. That is, they must be able to opt out of the automatic sharing of data, and if you retain IP backups or other sensitive data, they must be anonymized.
By now you may have noticed that the biggest fantuan data difference between GDPR and CCPA is that under European law you must explicitly request an opt-in, whereas under California law you must allow users to opt-out. Other U.S. Privacy Bills Beyond Next Year With tighter regulations on third- and second-party data, marketers now have a strong incentive to invest in building out their own zero- and first-party data that customers can interact with and personalize.
Experience intentionally and proactively share this data. As I mentioned at the beginning of this article, more than 70% of the world’s countries already have specific legislation in place, and nearly 10% are seeking to enact legislation immediately. This is true in other states across the U.S., so I highly recommend that marketing teams pay attention to the following: Virginia Consumer Data Protection Act (VCDPA); Colorado Privacy Act (CPA); Utah Consumer Privacy Act (UCPA); and online surveillance bills.